Raising Your Business: For Moms Growing Their Business and Raising Their Family

57. Sell THIS Type of Offer for Less Work and More Cashflow as a CEO Mom

• Yael Bendahan • Episode 57

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Drowning in custom client work while trying to scale your service business with kids at home? You're not alone. As a mom of six, I discovered the secret to hitting consistent $15-20K months lies in productized services - and I did it during pregnancy, through a pandemic, with limited childcare.

In this episode (recorded with a baby monitor in view because #momlife), I'm breaking down my proven framework for transforming any service into streamlined, profitable packages.

You'll discover:

➡️The exact system for creating productized services that sell themselves

➡️How to scale your service business as a mom (without working more hours)

➡️My framework for packaging services for consistent $15K months

➡️Real examples of turning custom services into scalable packages

➡️The key to setting boundaries that protect both family time and profit

If you're ready to stop trading time for money and create a service business that actually works with mom life, this episode is your blueprint for success.

Ready to package your service business for scale? Keep an eye out for my upcoming masterclass "Your Six-Figure Signature" where I'll show you exactly how to build a six-figure service business working 20 hours a week or less as a busy mom.

In the meantime, grab my Stand Out and Sell mini-course to learn how to create your signature framework - the foundation of a successful productized service. >>> https://yaelbendahan.com/standout 

LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix

🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years (even if you’ve been stuck riiiiight at 6 figures for way too long) working nap times and being a full time mama. Claim your spot here >>> yaelbendahan.com/leverage

💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers

✨Join the Collective
In the "building" stage of your business? Join the MOMentum Collective - my most accessible mentorship program for moms growing to $5-10K months.

💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan

I honestly think this is the best way to grow your service based business as a mom, because this creates boundaries. That is the one word that really just works across the board for all of these reasons. For all of these problems. All these problems come because there are no boundaries. And as moms, we have to create ruthless boundaries around our business because we want to serve our clients the best. The best we can and we want to serve them a hundred percent. We always want to be there a hundred percent for our families. And for our children. And so to enable you to do this. To enable you to do this. You need to have boundaries around your work that you can deliver the best services possible for your clients, and you can be the best mom possible for your family. Welcome to the Raising Your Business Podcast. I'm your host, Yael Ben Dahan, founder of CEO Mom Academy, mom of six and lifelong reading addict. This podcast is here to empower moms to run their businesses and lives like the powerhouse CEO they are. I want you to believe that you can have the business success you desire. And be present with your family and to give you my best tips and strategies for how to make that happen. I'll be sharing the honest reality of balancing business and motherhood, biz models that work for you, marketing simplicity and the mindset of a CEO mom. Now let's dive in. Hey, welcome back to the podcast. And this week I'm actually trying out. A new microphone. I ordered it a while ago from Amazon to my sister's house. My brother-in-law was supposed to come in and bring it. And then. And then he didn't end up coming in because they canceled the flights to Israel. So I finally got it. I'm really excited about this because this means I can record. Podcast episodes from my phone. I can record them for my laptop on the couch. So I don't have to have my whole mic set up, which I prefer. I enjoy it, but sometimes it's hard for me to sit and nurse my baby. Or have my baby in my lap. While I'm recording. At this current moment, I am not recording with the baby because I want to see how this works. Without him, but. He's taking little net. Now I'm watching the baby monitor. And today we're going to talk about the offer you want to sell for it less work and better cashflow, especially as a service provider, but this actually works. For coaches as well. Because I think that, especially if you're coaching you can get very like stuck in oh, I can help you with this, and this. It can help you with all the things. And this is actually not the best way to sell a coaching program, whether it's a group coaching program or a one-to-one. So if you think about. Your coaching offer in terms of this concept, you will do much better. You will sell it much easier. You will be able to market it much easier. It's just going to be, it's going to be fantastic. So before we dive in, I just want to share with you. I am going to be. Launching a new free masterclass in a couple of weeks. I called your six-figure signature. I'm really excited about it. And it's going to be all about how to build a six figure signature offer that enables you to get six figures. While working 20 weeks knower. Oh, my God. 20 hours a week. Cordless, depending on what you're offering. So I'm very excited about this. And I'm launching a new. Version of an offer that. I've told them the past. It's very exciting. We also have some amazing things coming up. We have black Friday coming up. I I'm really excited about how we're going to do black Friday this year. And I also have something really fun for December. There's some really good stuff. To help support you in scaling your business as a mother and really just doing it in a way that feels really aligned and really flowy and. Actually possible. Because. Quick life update. I'm going to just drop that here. It is currently the first day act to real life. After the Jewish holidays finished. So we have our Jewish holiday season is in. September. October-ish. It's different every year because it's a lunar calendar, but we have three holidays pretty much in a row spanning over a little over three weeks. And that's like a big holiday season. And so basically my kids start school and then it's a false start. Like when your baby. goes to bed and then 45 minutes later, they wake up and they're like, oh, Just getting that. Wasn't actually a bedtime. That's like what the school year feels like as a Jewish mom. So my kids started school. They were in school for about a month. And then we had like almost a month of vacation. So everyone's back to school now everyone's that everything is back to normal. We've got probably like a full month and a half or so until we have another holiday. So I'm actually really excited about this. I have a lot of things planned going into the winter. We are working on some house decluttering, some. We organizing building some. Storage. Solutions in our home and building and buying. Depending on where it is, and we're also I'm also working on independent sleep with my baby in a tunnel because he is going through the four month sleep regression. right now. And it is. It's an experience. It is an experience. We're going to be working on teaching them to go to sleep. independently. Now that like we're back to normal, everything is, We're not going and sleeping in other places and going to all different houses and whatever. That's happening. And we also have a lot of exciting things coming up right. For Q4, because it is like the most lucrative potential quarter of the year, I think for business owners and. I really am working on. I have a few things in the works. Number one is. A survey for my people. So if you were listening to, this, I would love for you to fill it out. I will drop the link in the description. This is going to be open until the end of October. And I'm going to be doing a last push for this week, because I really want to know what. Where you're at, what you need right now. What your thoughts are, how things are going for you, because I wanna be able to support you in the best way, going into 2025. But. I also want to do this in a way. I'm going to be sharing some opportunities to literally get a front row seat. To how I'm building more leverage and. More passive income in my business. I'd like to say passive income so much because. Passive income is not always passive it's it could be very it's a misleading statement sometimes because. You still have to do work to bring in. Sales, but I would like more income that does not. The lie on me delivering. Afterwards because I have my baby. I want more flow. I want more margin in my life, so I want to be able to do my weekly calls or monthly calls with my coaching clients. And then literally I have a pretty clear calendar aside for that and just be able to do work when I need to, because honestly, I do not have a nanny. I do not. Maybe he's not in daycare. He's home with me all the time. And, do, to say that sleep regression, we have very short naps. Which we're trying to lengthen, but it's not always working. And and so I'm just trying to get as much done as possible, but I also want to make sure that I can. Have more time. And that is why. I honestly think that this offer I'm gonna be talking about in this episode, Is going to be. The key to really get started on that journey because once you create this you will be able to build out so many. Other income opportunities and that is what we're going to talk about today. Okay. So what is the offer that. We'll create less work and more cashflow. In your business. And that is a productized service. And when I was I was talking to my coach about this. She was like what exactly is this? I've never really heard this. Terminology before. And. I was like, oh my gosh, this is really important to people to understand. I think before I even get into why it's the best kind of offer. But a professor risks can range from$500 to a thousand dollars to$2,000 to$20,000. And beyond to be honest, and this is the service that is basically a product meaning. You've done it so many times that you have a framework, you know exactly how long each part takes. As long as you have all the assets needed, you can knock it out and use that designated time slot, whether that is a week. Or a month or two, whatever that is. It is essentially a service that is just repeatable. Okay. It's delivered the same way every time. There might be obviously some customizations. Obviously each delivery, each service is going to be customed to the person who's delivering it too. But the actual. Framework of the service is the same. So back in 2020. I was newly pregnant with my daughter. I I had just come out of my first trimester, I was feeling. Just starting to feel like less sick. And I realized I had hit my lowest month in business ever. Because my business was so customized. That I actually couldn't deliver it normally. Without being at a hundred percent. And I was definitely not at a hundred percent. I was pregnant. I was tired. I was nauseous. And then the pandemic started in March, 2020. And. I had even less time because all my kids were home. And I actually using a product I service. I was able to hit 15, 20 K months. Working very. Very few hours relatively. Because I had all my kids home with me and they had zoom school all day and I had the afternoon and nighttime after they weren't asleep. To work. And I didn't even have a lot of time after they went to sleep. Cause I was tired. I was pregnant. So I'm going to talk a little more about that towards the end. When I talk about how we can do this without a big audience, but I just want you to know that I have personally done this as well as my clients, and I've hit 15, 20 K months. Just offering products and services. Okay. Not even doing coaching or just starting to offer coaching. Way, way back at the beginning. So just wanting to put that out there as how powerful understand how powerful this is. So what makes a productized service? Exactly. Okay. So number one is it is repeatable, right? No, reinventing the wheel every single time. Obviously again, it's going to be customized within the framework, but. The framework remains the same every single time. The second one is specific, which means it's going to deliver one specific result or deliverable for your clients. Okay. So it, productized service could be a podcast website. Or maybe launching a podcast that is the product that I service you do it the same way every single time. Over and over again. It was also in demand, right? So you wanna make sure this is actually something people want and need. And again, it might be something they need, but it might not necessarily be something they want because they don't realize that they need it. They don't realize that this is the source of what, what will solve their problem. And so that's where education comes in. You have to figure out, people's awareness levels and where you're going to be coming in. And you want it to be fun and enjoyable, right. For you and for them. So people want to, you want people your clients to enjoy. Receiving this service, you don't want to give him more of a headache because the idea of offering services. Is to take your headache away from them. And not necessarily put it on you because this is your area of expertise. But you want it to be enjoyable for you to deliver it, but also for them to receive. And of course scalable, right? It's this could be, this is a system that can be taught, outsourced or leveraged over and over again. So why productize my service, Why take, your service and productize it? As an example, what does the product and service mean? You're a web designer. So you create a productized coaching coaches website. A five page website with a homepage and about page or work with me page a podcast or blog. Paige and I don't know. Immediate page, what's it, right? That is your product I service. So the service itself is web design and you can design anything, right? You can design any website, honestly, but you are creating the same website over and over again. With the same repeatable framework. So why do you prioritize your service? And again, like I said before this is something that can actually work for coaches too. So productizing a coaching. Service would be. A coaching program where you deliver the same content, whether it's content as prerecorded. Or it's content you deliver on over calls. To deliver the same results over and over again. Okay. But this is specifically targeted towards service providers. This is episode only because there are some common problems that service providers face sterilely. Oh, not necessarily the same as the problems that coaches might face. Okay. What are some common problems that service providers face? That can be solved by a product I service. So one is. Taking a lot of time to create custom proposals that might still get you ghosted. And if this is you, I would love for you to reach out to me on Instagram and tell me, oh my gosh. This resonated with me. Oh my goodness. This is exactly the problems that I've been having. I want to hear, I want to hear from you. I want to hear which one of these problems resonated with you. So that we can solve them. Okay. Taking a lot of times to create custom proposals because. How many times have you gotten a discovery call and you've sold it like, yes, this is perfect for you. Amazing. Great. I'll send they're like, okay, great. Send me a proposal and I'll get back to you. And you're like, amazing. Cause he's been an hour delivering this. Beautiful gorgeous custom proposal in DeSoto or HoneyBook or. Wherever the heck you create proposals. Here's exactly what you're going to get. Then you're sitting there trying to figure out the pricing. They wanted this, they didn't want that. Okay. The pricing is going to be this and let's offer a bunch of different options. That you're creating three different custom options. And then you send them the proposal and then boom. Nothing. You don't hear anything and you send them a follow-up and again, you don't hear anything. And now you spend about half an hour to 45 minutes, maybe an hour sometimes. On a discovery call and then another hour. Or more. Okay. Another hour or more. Creating a proposal. And then this comes to nothing. They do not become a client. Another problem that service providers face is projects without boundaries, which drag out. So you can take on more clients. I've had so many clients come to me and tell me. I don't know, I have this project that's been going on for weeks, for months for over a year, I've had a client come to me. A private clinic comes to me saying I've had this problem, this project that was a 60 K project, but I priced it all out. Which felt amazing. But it's been going on for almost two years and I'm like, okay, that's not even worth it anymore. And she has, she's not even made a dent in the 60 K or however much he, she prices out to be. And it was very frustrating for her. So projects that don't have boundaries drag out. Not only stop you from getting more clients, but they also stop you from getting paid on time. If you're getting paid by milestone. If so you cannot project income accurately. And what do I mean by getting paid by mail? So let's say you're building a website. I feel like, okay, great. First we have our kickoff onboarding call. And get all the information we work on your messaging, et cetera, et cetera. And then so we have a. I'm just going to first for the sake of this, I'm going to say it's a 10 K website. So you're getting 3, 3, 3, 3 upon. Starting the project. Okay. So that's your retainer? That's like they're putting it down. They're putting it down as your onboarding fee, then. Once you write all the copy, you send them the copy to review, and once they approve the copy, that's another 3, 3, 3, 3. And then once you finished the full design of the website, you sent it to them and you do all the edits they want that's another 3, 3, 3, 3. So that's let's say over three months, Let's just say. But you send them. You create, you do the wet messaging, whatever you ask them, a whole bunch of questions. Can you please get back to me with answers to these questions? It'll get back to you. Is that a follow-up then we'll get back to you again, because life is busy and they're busy. Okay, fine. So finally, three weeks after you projected finishing, writing the copy, they finally get back to you the answers. Okay. Now you have to write the copy. Great tonight, you take whatever two weeks, three weeks to write the copy for this website. It's amazing. You send to them for approval. You don't hear back from them. If you send a reminder, you don't hear back from them again. Right now, they send you approval for the copy, but actually it's not really approved because every bunch of things you wanted to add, anybody want to change this whole entire page. They backed it, not the drawing board, but you're very close back to the drawing board. And then you have to rewrite the copy. Okay. I send it for approval again. Blah, blah blah. Now it's basically two and a half months later and you've just received the second part of your retainer. That isn't really fair. And you can't project your income now because now you are. You're like, I thought I was going to get paid this in month two, but now it's already month four, and I'm only getting paid the second. The second piece of the retainer fee. In month four, which again, Does that. Enable you to project your potential income. So you don't know how many clients. You can take on or how many clients do you need to take on, so that's another problem that happens a lot that I've found is service providers. And again, an only thing that I'm seeing right now are things that I've experienced. So this is not coming from someone who's just like imagining this, or I'm sitting there going chat to be T tell me what kind of problems are survivors might have. I felt this on my own flesh and my clients. Okay. And then we have one off projects, right? So you do a one-off project for a client. Then you have nothing to upsell them. You have a limited lifetime value of your customer. Let's say you create a website and someone's okay, great. And it, you don't want anything else to continue with them. You have no reason to reach out to them again. That's another issue. Because your clients are one-time current and you have to keep looking for new clients over and over again. Then the last two parts, which are the same. Is, it's very hard to outsource or you're doing new stuff all the time. You can't create clear as ops. So you're stuck doing everything yourself. So if let's say you're a social media manager and you're like, okay, so this person has a. Social media plus blogging package. And this person has an Instagram reels and Tik TOK package. And this person has a, I don't know a Facebook group management and a podcast management package. So you can't create clear soapies because with every new person that you're bringing on you're creating new offers. You're adding new services. It's very hard to bring on help for new things that you are offering all the time. So you're stuck doing everything yourself. If you know how to do all this yourself and odds are, you're not going to be an expert at everything. It's gonna be very hard for you to outsource and hire help, and this makes it much less scalable. Custom services are not scalable. It's very hard to sell them in a scalable sort of way. It's very hard to create sales assets that do this because you can't. Tell people exactly how it's going to work again. You can't tell people what the framework looks like. You can tell people what they can expect after working with you. So it's going to be very confusing and very hard to sell. In a more scalable manner. Okay. You can create a webinar or on a customer service. Let's put it that way. So I'd like you to think. Can you create a webinar for your service? Can you talk about your service the same way every single time, if you can't and your services are not productized. So how do preface services solve these problems? So the first thing is no proposals, right? Your service may have many customer customizations inside it. There's a very clear result and deliverables your proposal, so to speak. It's going to be the same every single time. You can literally send it to them on the call, literally on the call. You'd be like, here's what you get inside of this offer. Yes or no. Do you want to go for it? Yes or no? You can honestly put this on a sales page and it would be just that easy. So you were saving yourself all that time of creating all these custom proposals. The second part is you have very clear boundaries around your offers, so you don't need to stop halfway through because you don't have anything you need from your client. This is going to be very clearly delineated in your contract and your, how I work document along with penalty fees. If the client doesn't hold up their end, because again, this is a product is delivered over a certain period of time. And if they hold up the process, then there are going to have to be penalties because it's not fair for you to have to sit in a wait on them. While while you could be working with another client and making money. The third thing is, you know exactly how long your offer is going to take to deliver because it's productized, you've done it over and over again. So you can schedule clients in weeks or months in advance. If necessary, you can create wait lists. You can schedule people in for starting on certain dates, months and months in advance. When it comes to payments, they're going to be specific and not milestone-based. So you can project exactly how much income you want to make and how many clients take on. So you'd say, okay, great. We're gonna start this project, which means. Payment. One is due in January payment. Two is due in February payments. We is due in March. If you're going to take more time to deliver this, it's going to take you more time, but the payment. Structure remains the same. You can also turn your product and service into a retainer if necessary. And we're gonna, I discussed that. I helped my clients figure out how to turn their one off service. Into ongoing retainers on the backend, depending on again, what they're offering. Sales calls become less necessary if not necessary at all, because you can market this offer. It was so much clarity that can be turned into a sales page or a video sales letter or a webinar. It is so specific and so clear and it's so repeatable. That you can turn it into a webinar. And this is actually what I talk about creating a signature framework. This is like where it was in your framework will help you so much because you can be able to use this to create sales assets that sell your offer for you without you having to get on sales call or sales call to just say the same thing over and over again. People don't need a sales call to figure out exactly how this going to help them and why they need it. All they need to do is see proof of your work. You need to see exactly how it's going to work the new, see how much it's going to cost them, and then they can apply it to work with you. And because of this marketing becomes simpler because you can talk exactly about what your result is for your client, right? So here's an example. Let's say you currently are a podcast producer. Did you say, okay, we're going to do a podcast launch. And they're going to say, okay, great. How much do bypass? Did you like all my podcasts loves package is normally, I don't know. Twenty-five hundred dollars to get your podcast started. And it includes eight episodes along with SEO titles and and a blog post that goes along with the episodes. We're also going to give you we're also going to give you a. Hey, promotional content pieces that you can use to promote all your podcasts episodes. Social media roles are going to create emails and. And a launch team strategy that you can use to recruit people to your launch team and get people into your world and promoting your podcast as soon as it comes out. And we're also going to give you X, Y, and Z. I don't know all this stuff that goes into creating a podcast. You, if you're a podcast producer and knows better than me although I did not do a launch team when I launched this podcast, I probably should have done, but I was trying to get it out as quickly as possible. So I decided to do it messy and not worry about all the other little pieces. And it's great because here you are listening to it. So you get on the call and someone's okay, I want to launch a podcast. You're like, okay, great. Here's what we normally do. And someone's okay. But actually, I don't think I need blog posts to go with their podcast episodes. So meet, maybe reduce the retainer to, by$500. You're like, okay, fine. And they're like, we know. I don't even want to really do a launch team. So maybe we take another$500 off of that. And you're like okay. I think this is going to work better with the launch team, but it doesn't know if that's what you want, then you don't have to do that. And they end up kind of nickel and diming you until you're down to. Okay. Actually, it's going to be eight episodes. No blog posts, no launch team, but I still want I still want social media posts written and created. And also, can you do some reels for it? Okay. Then we'll add on$280 for some reels, whatever that is. Now you end up in this really customized mess when the truth is you are the expert, you know what it takes to launch a successful podcast. And someone should not be telling you why this part isn't important. This part is not important, honestly. All these parts are necessary to really get your podcast kicked off. And get it working for you even when you're not creating podcast episodes. This you're the expert and. They have no business telling you that, oh, let me take this off. Let me put that on. Do I really need this, or we need that. They're not the expert. That's where they're talking to you. So when you have a product I service that is very specific. But you know exactly how long it takes you to map out the episodes and create the launch plans, and actually write all the launch team emails and create the, and create the marketing and promotional collateral and edit their episodes. And. How long on average takes them to record episodes. Is that you can ask them to record it in a timely manner. If you know all this, because you've done this over and over again, you don't even need to get on a sales call, frankly, because you can put this all on the sales page. You can put this all into a webinar and you can be like, this is the magical podcast formula that gets your podcasts on whatever lists or, number one on. In your chosen category within three months? I don't know. Maybe it isn't. I don't think that's necessarily the most important thing, but again, you're the expert. This. And what's best for your client because you are you the person who does what you do. That's why they're getting a call with you. And I really think that honestly, sales calls become less and less necessary. The more productize your service is. Again, now back to hiring out and getting help, right? If you want to maybe hire this out and grow a small team that will help you deliver this. So you're not doing all the editing, all the blog posts, writing all the other stuff. Once you have a productized service, you can systemize it and now you can create SOP so you can outsource parts or all of it. So you can take on more clients. And this becomes much easier for you to hire because you're like, Hey, I'm looking for a, I'm looking for a eight, an audio editor who can help me audit you. Edit edit client podcast episodes. Amazing. Okay. I'm currently holding my baby. I just finished nursing and he is. Going to burp. So you may hear that, so that is really amazing because now you can bring on very specific health or you can, you know exactly what you need to hire for, instead of hiring someone new for every new thing that someone wants, they want reels. Now you're like great enough to have to hire a video editor after when I do it myself. Okay. So you decide what they need, and then you decide who you're going to hire to help you deliver what they need. And last of all, which is honestly, I think one of the most, the coolest things about this. Is that when you, your service is productized, you can create your framework. And then it becomes teachable and you can actually turn your productized service into a product like a course or a program or an intensive over the course of a week. This could take a week. This could take a month. It's gonna take three months. This could take a day. I don't know. I don't, I doubt your client can can record eight podcast episodes in the day. But I do think that, they could actually plan out the episodes and plan out the titles and maybe do the SEO. Research or whatever in a week. So you can literally take your framework. Now, you've created a process service, you built your signature framework, and now you can deliver this in so many different ways. And you can even pull out the different pieces and parts and sell them right. Sell your SEO research process. So your podcast launch formula. So your podcasts, website template, right? There are so many things you can do. And the cool thing is once you've productized it, you've templatized all these different parts. It's going to take you less time to deliver it in the first place, because you're doing the same thing over and over again. Okay. There's so many amazing things about productizing your service and. I honestly think this is the best way to grow your service based business as a mom, because this creates boundaries. That is the one word that really just works across the board for all of these reasons. For all of these problems. All these problems come because there are no boundaries. And as moms, we have to create ruthless boundaries around our business because we want to serve our clients the best. The best we can and we want to serve them a hundred percent. We always want to be there a hundred percent for our families. And for our children. And so to enable you to do this. To enable you to do this. You need to have boundaries around your work that you can deliver the best services possible for your clients, and you can be the best mom possible for your family. So if you are a mom, this is really good for you. If you're any kind of mom, whether you are, have kids at home with you. You have kids at school, as long as your service is productized you'll know exactly how much time it takes and you can secure childcare accordingly. Be like, okay, great. I know I'm on, on average will take me. I don't know. Three hours, do the podcast. The SEO research for the titles. So I will hire a babysitter for three hours, or, I will work. One hour every night, this week after maybe if he goes to bed or whatever it is you choose to do, or I will dedicate nap times this week to this particular client's project. It is up to you. You design your schedule. You've figured out how to do it. But I honestly believe that this is Hello. I had a really cute baby looking at me right now. Hi, gorgeous boy. He was checking to see like he's facing out for me. So I. Checking to see if I'm still holding him. Because I might have just switched out in the past five seconds. Babies are the best. Okay. That to this podcast. And the cool thing about this is that you can actually. Grow your business with a productized service without a huge audience, you can do this via referrals. You can do this, these very small audience. This is exactly what I did back in 2020 when I realized that my business was so customized and I could not deliver it. During my pregnancy, I was feeling so sick. I was so tired. And then then the pandemic started. And I was just so stressed out and I realized that I had to productize my services in order to able to deliver them and actually make the money that I wanted to make. And so I narrowed down to offering just launch strategy and copy. So this was launch strategy. Like I'd map out a launch from my clients. And then I would write all of their copy, their sales page, their emails everything they needed. And then if you wanted the add on, I would add on the social media posts as well. That was it. That was all I offered. And I was ma I was hitting 15, 20 K months with this offer in 2020 before I switched over to coaching. Okay. So I want you to realize that this is not something that I'm just imagining. It is not something that I'm like, oh, be if you had this kind of offer, I did this, my clients have done this. Okay. And it is going to be so transformational for you when you can do this too. Because when you have your signature productized service and you are growing your business accordingly, you can create sales assets that work better for you. If you have your signature framework that you can turn into multiple products, you have your signature. You can use your signature framework to market more efficiently and market better and create better content. I talk about how to build your thing as your framework in my standout in cell. Mini course, which is like what I was, I, one of my bestselling challenges that I used to do live and I've turned it into a course because it is so transformational and incredible I'll drop the link. In the description. But I'm going to be talking more about this and exactly how to design your business around a product. I service to be able to hit six figures in your business in 20 hours a week or less. And I truly believe this is possible for you. If you're a mom, if you're a service provider, whatever service you're offering, you can absolutely do this. I would love to hear from you if you've ever heard of product service before, if you've ever. Come across any of these issues specifically when it came to your business. And how, how you're feeling about a product I service. Solving these problems for you. And I'll be talking more about my masterclass in the upcoming weeks. But I'm really excited to hear your take on how this has landed for you. So this went a little longer than I expected it to, but I'm still excited about it because I think that you are going to see that this is completely transformational for you and for your business. And I cannot wait to share more about this in the upcoming weeks and months. So have a wonderful rest of your day and I'll see you next time. I can't thank you enough for listening to Raising Your Business. I hope this episode has inspired you to take another step towards building a business and life that you love and growing your income in a way that works for you and your family. If you enjoyed this episode, please take a second to rate and review and let's connect on Instagram. Screenshot and share it on Instagram stories so we can get the word out to more mom business owners like you. Tag me at the EL Bendahan and share your biggest breakthrough from today. See you next week.