[8 DAYS] Ep 3: The Simple 'Hamburger Method' That Turns Standalone Offers Into High-Converting Funnels

Ever wonder why some funnels feel spammy while others create natural, consistent sales? In this episode, I'm sharing my proven Hamburger Method for creating ethical, profitable funnels that turn small offers into lasting revenue streams.

You'll discover:

• The Hamburger Method breakdown: Why your main offer must be as satisfying as a good burger (and how to make sure it is)
• My "fries with that?" approach to order bumps that actually enhance the customer experience
• Why your upsell should feel like dessert (not a missing piece of the burger)
• A behind-the-scenes look at my most successful funnel (generating consistent sales from a $33 offer)
• How to turn existing workshops and courses into profitable, evergreen funnels

Plus, I share my practical process for doing a product inventory and creating natural customer journeys that keep selling long after you've done the work.

🎁 SPECIAL GIVEAWAY EVENT:

• Enter to win over $3,000 in prizes
• Leave a podcast review & screenshot it
• Listen daily for secret code words
• Share on Instagram for bonus entries 
• Submit your entry: yaelbendahan.com/8days

✨ SPECIAL CHANUKAH OFFER HIGHLIGHT: Want to map out your own “meal” of a funnel that converts? I have special offers on 90 minute intensives AND 2 VIP spots available for longer term 1:1 coaching to map out, build and optimize your longevity-building funnel. Hop over to the giveaway page to see the offers and how many spots are left! https://yaelbendahan.com/8days

⏰ December-Only CEO Mom Mastermind Bonuses: 

🎁 Private 1:1 ROI Roadmap Strategy Session ($2,000 value) 

🎁 Exclusive Podfunnel Course & Coaching with Tara Counterman 

🎁 13 months for the price of 12 

🎁 Extended payment plans available

The women in this mastermind don't just grow their businesses—they create empires while being present for bedtime stories. This is about building a business that enhances your life instead of consuming it.

Apply here: yaelbendahan.com/mastermind

LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix

🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years (even if you’ve been stuck riiiiight at 6 figures for way too long) working nap times and being a full time mama. Claim your spot here >>> yaelbendahan.com/leverage

💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers

✨Join the Collective
In the "building" stage of your business? Join the MOMentum Collective - my most accessible mentorship program for moms growing to $5-10K months.

💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan

Transcript

0:00

Do you want to know why some funnel flop and others turn into amazing passive income and front end offers that actually convert into backend offers. And. The answer really comes down to what I call the hamburger method. Okay. And I actually came up with this a little while ago, years ago. I think I ever telling my clients about this, I think back in 2020, 2021, maybe. And it was so mind blowing for them. Actually, I actually did a a tech stack on it. And. I found that. This was the best way for people to understand. Self-liquidating offer funnels or tiny offer funnels or pocket product funnels or micro offer, whatever you want to call it. Right pain. Lead-generation funnels where you have a front end paid offer or a free beat to a paid offer. And then upsells and order bumps on the way. I call this the hamburger method because people get a little nervous about creating funnels and they're like, I don't want people to feel like taken advantage of or people to feel like this is a spammy sort of funnel. And what I will say is. If you are creating. Any offer. Okay. Any small, low ticket offer. I'm not saying that it has to be a part of a bigger one necessarily, but I truly do think that any small offer you create has to be a topic that actually makes sense and flows to the next level in your business. Meaning this is the kind of stuff that you help your clients with, and you want to attract people who are interested in that thing. And if you were doing that, and if you were creating offers that actually speaks to people and makes people be like, oh yes, like this is exactly the kind of thing that I want. What ends up happening is that. You are so much more likely to turn these front end offers into backend higher ticket customers, whatever higher ticket means for you. And. If there's one takeaway I want you to have before we go into my hamburger method. Okay. And this is one way again, to create longevity in your business. Is that instead of just. Doing a workshop. And selling it once. And then putting it into your little archive and never talking about it again. It'd be like, oh, I should really sell that, but I don't want to do a whole launch for, I want to do a promotion for it. I don't know. Close the loop. Close the loop. Turn it into a funnel. Okay. What do we measure this into a funnel? I didn't order bump. Add an upsell. And then potentially add a email sequence that moves from. That smaller upsell into one of your hard to get offers, invites them to work with you and invites them to your mastermind or your higher ticket group program. Really it's very simple. It's so simple. But it is simple. Because. Just creating something once and never using it again. To me, it feels like a waste of your time. Now, if you just want to do something. For fun. Like I have no objection to doing something for fun. Like you should have on your business. But why not have fun in your business? That turns into revenue later on. Is the question. Okay. So I want you, if this is again, this is your only takeaway from this entire episode. It's when you're creating a small offer. I want you to think about. What can I do? To turn this into. More revenue on the backend. How can I stack revenue? And. So what I want you to understand. Is that. Once you have a process for this. And what I will do is I will give you my process. Okay. Once you have a process for this. I really do believe that you, every time we create something new, every time you create something smaller, You are essentially creating a new revenue. Maker like a long-term revenue maker. Into your business. Whereas if you just create something once never sell it again. Honestly, I believe that you are wasting your time. Let's talk about the hamburger method. So how do you map out a funnel? So to me, Hamburger method means that your main offer is. Buying these offers is like going to a burger shop. All right. The main offer is the hamburger. It has to be able to stand alone. Okay. It has to be satisfying alone. You can buy a hamburger and be perfectly happy. You be like, that was a great burger. Oh my God. That was delicious. I'm so satisfied right now. It can't be like a burger, but like missing the bread. Which to me is like barely a burger at that point. Or missing the burger or missing the vegetables. And The police people miss this is they might create a main offer and then they'll get into, they're going to create an upsell or an order bump. And it's oh, you might need this too. And you're like, I thought that should be part of the original offer. Cause I can't really make use of the original offer without this thing. That's where funnels start getting spammy. Hey there, quick break to share something special happening right now. If you're loving this episode, I've got amazing news. Starting December 26, I'm doing something I've never done before, dropping eight days of special podcast episodes all about building a sustainable, profitable business that actually works through life as a mom and building more longevity into everything you do in your business so that one action you take can create long term results over and over again. And to celebrate Hanukkah, I'm turning it into a huge giveaway and event. The grand prize, a 90 minute intensive with me, normally 2, 000. Plus some other incredible prizes and everyone who enters gets access to my behind the scenes vault of templates, frameworks, and systems to go along with these special podcast episodes. Plus, I've got an incredible Hanukkah sale happening during the event. Three very, very special offers. If you want in, just leave a review on Apple Podcasts for raising your business and screenshot it before you submit it. You will submit that as your entry ticket to the giveaway. Each daily episode will have a secret code word for bonus entries. Plus, you get a bonus entry every time you screenshot one of these episodes and tag me on Instagram stories with your takeaway or your reaction to the episode. Head to the link below to enter. It's yaelvendehan. com slash eight days. I cannot wait to share these eight days with you as we build something that truly lasts. Now, back to the episode. If you're using like a little piece as clickbait and you really can't do much with that little piece. Because you're going to need the next few pieces. That is spammy. That is bro marketing. Okay. So that is the main offer is going to be your burger. The order bump. With that little bumper checkout. It's Hey, do you want to add this to your order? Do you like some fries with that? These are your fries. Now. You can have a burger without fries. You could. I personally like to have it with VARs share with my husband and I could pretend like I'm not eating to any of them. And the, what the fries do right? Is they enhance the experience of eating the burger. Even the burger, it take a little break, have some fries. Do you need the fries? You don't need the fries. No one needs the fries, but they do make having that burger. Just that much better. Next slide down. Easier. Take a little break in between bites of meat, right? So the order bumps should enhance that experience. Now the upsell is a dessert, right? That's like the natural next step. Now, can you have a burger without dessert? A hundred percent. You can have a burger that dessert and you can even burger with fries up dessert, and you'll be perfectly fine. The upsell is really like, after you have a burger, I don't know if it's just me, but. I do not like going to sleep. I usually have I'll have him having needle have in the evening, but. I don't know. I don't like going to bed like. Burping up meat. I don't know about you. I just don't like having a burger, be the last taste in my mouth. Even after I brush my teeth, it's kinda, you just still feel it. And so I like to have something sweet afterwards, too. Just simply. Wrap it all up. And close that loop, right? Okay. Fine. It had the burger. I had everything and that loop is closed. And now I know I'm enjoying this delicious dessert. It's scrumptious. And like now I really feel like I've had a complete meal. I don't need much else. Okay. For now, because you're going to get hungry again for the next meal, right? You are going to get hung over the next meal. So that is the hamburger principle. I'm not going to go. I can't do an entire funnel training right now. All right.'cause that's an entire like course, really, but. But that being said, I want you just to think about. How you can maybe go into your archives, take out a bunch of stuff you may have created. And see how they all fit together. And I highly recommend I actually have, is maybe to. Your business course. Which is all about. Setting your business up for maternity leave. I recommend you do a product inventory. And you literally go through all of your offers and just put them in there. What they are, who they're for. What, the pricing. And then see which ones that they line up with. When they align with. Okay. And now I'm going to tell you an example funnel, but I personally have that. Is working very nicely for me. Okay. So an example is my mom viable marketing method. Okay. My mom viable marketing method is a little piece of my CEO, mom academy content module. And. That. That content module is one of my client's favorites. They love it. I don't know. The code word, the secret word for today's episode is multiply. Okay, multiply because we are multiplying. Um, the effect of your friend and offers and turning them into funnels that convert. All right. So. Make sure to note down the secret word and save it to put in the form at the end of the week. I don't know. And what I did. Okay. And actually tested this out over black Friday. I tested out, adding a bunch of backend offers to my front end funnels. And I found that they actually converted pretty well. Okay. Not in everything and not everything was purchasing a black Friday sale. And honestly, I'm not going to, I don't even care about that because I'm so glad I actually set up these funnels and I even set up these upsell pages and these backend offers inside of Thrivecart. So I can now. Tack these backend offers onto literally anything I create, if it makes sense. Okay. But an example of a funnel that I currently have is my mom viable marketing method. Like I said, it's a little part of my CEO mom academy. It's basically like the method that I used to plan out my content. So I have my content pillars. And then I add my offers and my cognitive pillars really work backwards towards my offers. Like they really thread back towards my offers in general, because most of my offers come out of what I already have in my head. And they lead very naturally to the next step. And so. I give you basically my my, my content spreadsheet. I give you my, Mike, my content my content planning process, like this is how I do it. This, I plan it out weekly topics and it's only back to thing. And I have an anchor piece of content. I'm not going to go into it. But. This was how I was able to continue showing up. People were like, how are you staying so visible? How are you staying? So like, how are you able to show up every day and create content? During a pandemic and you're pregnant and your kids are all home with you. Cause this was during 2020. But I did this alone. No VA. No help whatsoever. It was just me. And it was just very doable as a mother. Okay. And I this was part of my CEO mom academy content module. And so what I did was I pulled it out. And this is just standing alone. My mom Bible marketing method. You could plan out content like this. You could. A hundred percent you could. So that is my that's my plan. That's my content planning process. I give, I have a few really fun, little bonuses and many chat. Automation that helps you generate leads from your content. It's just, there's some good stuff in there. It is$33 right now. I believe. Now the order bump for that is stand out and sell stands out and sell is my. It was a challenge. I recorded the challenge and now it's basically a mini course and because people got such incredible results, people literally within the week of the challenge had created their signature frameworks. This is, that's what it's about. It's about creating your signature frameworks. You can stand out and sell more by being unique in your industry. People have really created the signature frameworks and put it up on their work in the pages within the week. And we're selling more easily on sales calls, literally within a couple of weeks. Okay. And so I'm like, this is amazing because people's such great results. So this needs to be a course. So I turned it into a mini course. It is currently I think,$47 as a mini course. So my mom Bible marketing method.$33. Add on the standout and sell. Mini course. As the order bump, because I actually use the parts of my framework as my content pillars. Okay, how genius is that? So in order to create those into content pillars, you need to have a framework in the first place. Okay. Fine. You can help create a framework. The court is going to help you create a framework and now it's going to make planning out your content that much easier and also make it that much simpler to lead back towards your offers. Amazing. Now I'm like you already got the one belt, one marketing with that. He got stand out and sell. Why not just upgrade to the whole content module. Normally it's 3, 3, 3, but if you buy it right now, You can get it for 1, 1, 1. Okay.$111 from least 230,$3. And that is basically I couldn't, I called it my cash converting content. I think I'm gonna change it because there's no someone else had the same name for their program. And I don't like to have the same exact names. As other people, but that is basically the content module. As a standalone. Now if they buy the content module. I might invite them to also add on my messaging module as well. Or, and this is what I've actually done is I say, Hey, you already have the content module. Do you want to upgrade to the whole CEO, mom academy? Are most people going to do that? Immediately. After going in and buying a$33 offer. Maybe not. That's not my problem. But the thing that this did do is create exposure to one of my signature offers it just CEO mom academy, which is where I teach you how to create and sell out your signature offer. And hit. Mo, six figure years, five, 10 K months in 20 hours a week or less. That's my that's what my signature course. What am I seeing at your courses? People may not buy it during that funnel exploration. But now they know it exists. And when they talk, when I talk about it in the future inside of'em, instead of emails and things are going to be like, oh, yes, I want, I can't remember. I remember I saw that. I'm going to actually launch it officially with a webinar, relaunch it and be like, oh yes, you want macademia like, I remember, oh, I should. I should've gotten it. That was a great price. Oh maybe we'll get it now at the launch price. What does is. People who are already bought from you, they're likely to buy from you again. And because of this hamburger method, right? Like you can a hundred percent take my stand down and sell. And you take them on Bible marketing with it. Plan out content and create it. Okay. Now the standout and sell is going to make your content even that more impactful because you now have a signature framework that informs your content pillars. Amazing. And if you want more templates and scripts and more in depth content strategies. To really go all the way and go all in on creating a content strategy for your business. Then get the content module. You could do. You could do the other stuff without it technically, but. You will do so much better with the content module. So I want to just understand how this works and why this hamburger method works so well. And what I want for you is to have at least one proven order bump that converts. One parent would have bummed that goes along. Pretty much with any offer. Which I actually have. And some sort of email template for upsells that you can get people to maybe buy your next, your upsell if they haven't purchased it within the funnel. Okay. So that's probably what I would say. I want you to have just available in your business. To just add on to any small offer that you create. And what I think for you is to, in order to create these funnels that lead to your backend offers is to start with the end in mind. Meaning. If you have your big offer. I see, this is almost like pulling out little pieces of a pie. So you pull out, let's say a quarter of the pie, or maybe not a quarter, maybe one eighth of the pie or one sixth of the pie. Right. And that's like your mid ticket upsell. And then you have a smaller piece of the pie. That is your order bump and even smaller pieces of the pie that's your front end offer. Right. But it's all part of your larger offer. Everything that is in that funnel is inside of CEO, mom academy. And it creates some level of demand. I'm like, okay, you have the content module, but do you know how to create an offer that sells? Do you know how to create amazing branding and messaging? Do you know how to sell on the backend? Do you actually know how to make your sales calls even better? Like. You don't have all that stuff. Right. And then I would create an upsell sequence. To say. Okay, amazing. You've gotten all this stuff. If you want. The whole pie. Joined CEO, mama academy. And then we'll have the next step, which I will tell you about in our next episode, because this is already getting too long. So. Don't forget. Joined the giveaway. And every time you give me a code word, every coder that you save and you put in at the end of the week into our form at the end of the week. Um, every single secret word that you add is an additional bonus entry into the giveaway. All right. I'll see you tomorrow. I hope you've enjoyed this podcast episode about building more longevity into your business. And you know, if you're resonating with what we talked about today, if you're feeling that pull towards building something bigger while staying true to who you are as a mom, I want to invite you into a really special space. The CEO Mom Mastermind is where ambitious moms come home. It's where we plan those big legacy building moves while honoring the little moments that matter most. Bedtime stories, family dinners and spontaneous afternoon park visits. This is a space where I need to pick up my kid or I'm having another baby this year is celebrated and not apologized for or feared. Where your big dreams are matched with strategic action, where. I made six figures already, and it's only halfway through the year. It's equally celebrated with I launched my first course and managed to keep up with all of our holiday traditions during the launch without feeling overstretched or overwhelmed. This isn't just an example. This actually happened to one of my clients this year. And as for the ambitious moms who join us this December, I've curated some incredible strategic bonuses to help you hit the ground running in 2025. You'll receive a private one to one ROI roadmap session with me, valued at 2, 000, where we'll map out your entire 2025 strategy, including your complete offer ecosystem, premium positioning, and scalable marketing plan that works around your family life. Plus, you'll get exclusive access to the pod funnel power framework created with podcast monetization expert, Tara counterman, the exact framework that she's using with her clients and that we're going to be using this year to turn a strategic podcast funnel into clients that convert without needing sales calls to make a decision. And because I believe in over delivering. I'm including an extra month of mastermind support. That's 13 months with a price of 12. Inside our intimate community of wholehearted CEO moms, we're making power moves while remaining powerfully present. We're talking creating sophisticated systems that sell while you sleep, building your empire during school hours, Turning your expertise into multiple revenue streams, becoming the premium choice in your industry, all while having the space to be fully present with your family. The result? A business that funds your self care instead of depleting it. Regular date nights where you're fully present, phone away. Systems that sell while you're at the park with your kids. Energy to actually enjoy family dinner instead of rushing to the next thing or the next call. So if you're ready to scale beyond six figures this year while staying aligned with your values, create leveraged offers that serve deeply and sell consistently, build a business that enhances your life instead of consuming it, join a sisterhood of moms who get it and give it their all, then head to albendahen. com slash mastermind to apply. These special bonuses are only available in December and we have just a few spots remaining. Plus the investment is going to be going up in January because here's what I know. You can have the empire and the family dinner, the premium pricing and the preschool pickup, the multiple revenue streams and the mindful moments with your kids. Let's create that together.