[8 DAYS] Ep 7: The Content Compound Effect: One Piece of Content To Multiply Your Visibility and Revenue

Ever feel like you're on a content creation hamster wheel - constantly churning out posts that disappear into the void? In this episode, I'm sharing how small, strategic content moves compound into lasting results (and yes, my baby's commentary is included!).

You'll discover:

• The "anchor content" strategy that turns one idea into weeks of engaging posts
• Why my 70+ podcast episodes keep bringing in clients (even when I take breaks)
• How to create content that works FOR you instead of you working for it
• The simple system I use to repurpose content without feeling overwhelming
• Real examples: Turning podcast episodes into evergreen email sequences that sell

Plus, I share my exact 2025 content strategy and how I'm structuring it around mom life (because constant content creation isn't sustainable when you're raising 6 kids!).

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Transcript

0:00

What if I told you that one piece of content could continue to create visibility and revenue for you way after you actually create it? And I want to talk today about the content compound effect because. I wanted to share my experience, creating content. My focus is for 2025. And. What I think is the best use of your time when it comes to content creation. I don't know how long this one's going to be. This might be a little bit longer because I wouldn't be explaining and giving a bunch of examples. So buckle up because this is going to be a really good one. Back in 20 20, 20, 21, 20 22, even. I used to do a Facebook live every single week. And that would be my anger content. That would be my weekly focus. And I speak about this inside my mom Bible marketing method. As we bought this. In my momentum marketing masterclass and My standout on south course. The idea of pulling topics from your framework pillars. And then focusing on a different overall overarching topic every week with different, taking different angles based on, what you're trying to get people to do, what the call to action is. And I I have been doing this honestly for ages is taking a Facebook live or taking a podcast. And using it as that's that being my big educational piece of content for the week and then taking different angles around that specific topic. And and turning it into the smaller micro pieces of content. Okay. Now. This works so well for me, because it really made things very simple. And as a mom, I really am trying to simplify as much as possible. And people have all these ideas, oh, whatever content calendars different, content prompts for every single day of the week. And I love those, but I find that I really my brain works in like a batching sort of method. Where. I need to like, stay on the theme in order to actually get moving. I need to stay at a theme in order to actually take action. And when I'm trying to think of all these different angles and all these different things that have nothing to do with each other. My brain just does not compute that. So very well. It might work for you. I'm not saying it. Wouldn't. But what I found was that the more I created content, I did a Facebook live every single week. I'll send an email to my list and my people to join my Facebook group. To watch my Facebook live. And then I would take that Facebook live topic and chop into little pieces of content and post it all over my socials throughout the week. Now. That creates the compound effect. What does the compound effect? It's a great book. It's a short book by Darren Hardy. And the idea that small. Steps. Over time, we'll multiply into huge results. And so consistently showing up in those micro ways. Once a week doing that Facebook live once a week. Now I know I do. I podcast right. Once a week doing that podcast. That consistent showing up will compound over time and get you to much bigger results. And so I'm, I took a break from Facebook lives because honestly, I just didn't have the mental head space to be showing up live once a week. On calls that weren't for my actual clients, I just didn't have it. It wasn't working for me because I I just felt a little bit like. Overwhelmed with. The new demands of family that has really grown up since I started my business. Cause we're just older now they are around in the evenings and I just didn't have as much time to be live. Not not with them in the living room, not with them in Mike, in the kitchen wherever we're hanging out. I didn't have as much time. So I switched to a podcast and I actually find this so much easier, so much more aligned with my life right now, but I've been missing that live energy a little bit. And I've done. I've been thinking about doing that, going back to doing a live. I don't know if I'm going to do it weekly, maybe twice a month, maybe once a month. I don't know, but I just feel like really I don't know. I feel like I'm feeling pulled back to it. But what is the idea of creating a content ecosystem that continues to work for you even after you create the piece of content? So I am going to be doing this in 2025. And that is focusing on turning all my podcast episodes into blog posts. I have not been doing that. And that is because I haven't really had my website properly up. I keep meaning to rewrite my website. I don't really want. Hire it out because I. Really feel that. The process of creating. Creating the copy is going. Going to be. Very Enlightening for me. And I really. I really want. Re. Reworking. Working with messaging. Okay. I want. Want to get even more specific. I want to get even more. More dialed into. Into my unique genius. Genius and. And I just feel. I don't want to outsource. Source that piece of it. Because I think that. It's going. Gonna feel better when. It's coming from me. And. So I really haven't had a proper. Extensive website. But I have. At this. Point over. Oh, my gosh, how many. Many episodes. Like over, over 60 or more, how many episodes do we have? I've definitely have over 60. And because I've had I had these episodes, I have. My weekly episodes plus. Plus, some specialty ones. So they're bonuses. I can't really count, but I'm definitely over. Yeah. Oh, I see. I have 61 here plus all these. So I'm getting close to 70 at this point. And I want to turn these into searchable, SEO based blog posts, because people are already finding me, like either finding you on my podcast or they come to my. Coming to my email list. And in one of my welcome sequence emails. I'm sending them to a list of the best podcast episodes that the Roundup of people's favorite podcast episodes. And I see them going through it every week. I'll see people will listen to my weekly episode and then I'll see a whole bunch of other listens to my other episodes. So the cool thing about creating these content libraries, right? These places where people can find your work. In one place. Is that it gets people bingeing. If your stuff is good enough, people will binge people will go through it and they'll just keep listening or watching. And it just is a very powerful thing to have in your arsenal because I actually, like, when I look back, I have. Like over a hundred Facebook live videos that they were so good. And honestly, if I wanted. I could just turn those into like bonus podcast episodes. That I just dropped my podcast every week. Like I could do one new one every week and then one like from the vault. That is so valuable. That is still relevant. I would only take relevant ones. I would not take, I would not take ones that were no longer relevant in the industry right now. But. Honestly, I could probably do that. I could do two episodes a week for two years. Okay. Based on the amount of hot guys episodes that I have. I think that it's really valuable to create one place where people can find you and just continue to binge your content. And that is up to you where you want to do that. For me, podcasts worked really well because I just don't like having to dress up and do YouTube videos. I don't want to, I wanted to do. Do you do videos? I've been wanting to do it. It just feels like a lot more work than I currently have time for. Okay. But I might like, maybe I will, maybe I wasn't doing YouTube at some point. I don't know. But. When you have a podcast and you create, and you can do this with Claude or chat to BT. Okay. I'm not saying it's going to be as good as an SEO expert coming in and doing it for you, but you can do some minimum viable SEO with AI. When you create when you create weekly anger content, right? You are able to number one, have a bingeable library or people to continue to go through your work and become nurtured by you. Like when you're not doing anything and you're not showing up at all. All right. Because I saw, even when I didn't do a weekly podcast, people were still listening to my episodes now. And I'm looking back now at my stats. Okay. And. There were definitely there were a couple of weeks this this. This month. But I did not do a new podcast episode because I was busy doing other things. I was busy doing I was busy doing. My live events and, it was the holidays and stuff, but. People were still listening. Okay. People are still listening to Mike. Do I think I see it now? I have I have like over, over the last seven days, I have 214 downloads, thanks to this series, even looking at the last 90 days, Like I have. I have really multiplied my downloads. Even when I have not been doing anything, I'm not saying, just pop, publish a couple of podcasts and you can just go offline and do nothing. Like I'm not that person who's going to tell you do 1% of work and then go sit on the beach. And I know you're probably not doing that anyway, but. I really do see this value in having these beautiful. In depth. Long form pieces of content to bring people into my world and to nurture people. Once they come into my world, because I use lead magnets to bring people into my world. And then that gets into my podcasts and I'm like what if people could come in through. My content and that's why I'm going to be focusing on SEO this year for my existing podcast episodes. And I think what I'm probably gonna end up doing is a project where every week I'm going to create a blog post for the podcast that I have. And then create a second blog post for a former podcast episode. That way I'm not going to be like. Overwhelmed with so much to do. We're not going to be overwhelming. Our bandwidth with like loads and loads of oh, let's just, we have to get these blog posts out as quickly as possible. No, I want to give it time. I want to make these blog posts. Good. I want to make them enjoyable to read as well. I don't want them to just be like some, boring, like very obviously AI transliteration of my podcast. I want it to be very. Very bingeable to read and to listen to. And the cool thing about having evergreen content pieces and content libraries is that you can turn these into evergreen promotions for your. For your programs for your courses, if you. Evergreen offers that can be sold at any point. Then this is an amazing way to create evergreen content series is to nurture your audience. So I'm actually taking my podcast episodes. When I've been creating an evergreen, like I have an infinite amount of content to turn it into an evergreen content value series to nurture my list using my podcast episodes and my course content. And the cool thing about this is that people will be able to get weekly emails from me, whether or not I'm writing a weekly email, whether or not I'm showing up live. For Years, literally years. Just using my pockets episodes because it can be broken down to infinitely small pieces of highly valuable emails and pieces of content. What kind of content am I talking about? So I do think that educational content still works. I do not think you should only be creating educational content. I do believe that a lot of your content should be very belief shifting. It should be very like polarizing, you should be doing storytelling, but I think that mix of beliefs shift and education does really well. And so I wanted to show you an example of exactly how you could take a core piece of content or a core content idea. And turn it into multiple small pieces of content. While having that one long form piece that really nurtures your audience. And I really do think that yes, people love scrolling through real, but the stuff that really gets people bought into you and your message and your energy. Is having you in their ear or just, watching you on video. I really do think. That makes a huge difference. Okay. How do you use, how can you use one anchor idea, one anchor piece of content and turn it into a week of content. I'm going to tell you. Okay. Because I literally mapped this out actually. I gave my people who joined my standout in south chorus. I gave him a sample content calendar, like literally for an entire month. Of how I would personally use this in my cogs and blood. How would you use my framework steps? So my framework steps, our mindset offers marketing and systems. Okay. So let's just take marketing. For an example. So I could talk about the three pillars of marketing. Okay. And that would be grown or Duracell. So the three pillars of marketing growth, nitrous aloe, like I would probably make this my topic right. Without these three pillars. If you're missing one of these, your business is not going to grow. And that would be my. My my, my hook for my live stream or my podcast episode. Okay. So that would be like my educational piece of content. All right now what do I do? Now I like to have different angles for different pieces of content during the week. So I'll add in a belief shifting piece. I'll add an, a story. I'll add a stand for stand against piece and also a social proof. Okay. Social proof could be a story about my clients, but it could also be a quick tip. On, you know exactly how this could work for you. You have an educational piece, so right. If you're missing one of these three pillars, your business is not going to grow. Okay. That would grab my attention. That would grab my attention in a feed that would grab my attention to podcast feed. Then the belief shift would be, you do not need to be everywhere for your business to grow exponentially in 2025. Okay. That would be my little mini piece of belief shifting content. And I would take the stuff that I talk about in this. In this podcast, in this Facebook live stream or Instagram live stream, I would probably download it. Plug the transcript into clot and have it pull out these different pieces of content using the angles that I want to pull. And then I would edit it and adjust it based on the way I actually speak, because I do not trust AI to create things for me, I'm a hundred percent, I will use it as like the bones and like maybe use the frameworks. I'll have it fit into frameworks and and tumbles that I already have. And then I will. Adjust it accordingly. So I don't think you need to be doing a ton of work in order to in order to. Create your content, or I might just be like, let me feel inspired. You. Everywhere. Here's a little rent they need to do about people who feel that they need to be omnipresent and all the platforms all the time. Then the story could be. How I focus on two platforms. One of them being my email list and made six figures in seven months. Ooh. Wow. That's a great story. Then stand for, stand against making your marketing count. I really stand against just creating like churning out endless content, like just for the sake of creating content and showing up, just showing up for the sake of showing up. No, I want your content to be quality content and I would rather you create. Three pieces of very quality content per week. Then seven pieces of mediocre content. Okay. Because. And I don't think that it's a bad thing to create mediocre content. If you're just practicing writing content, you're getting in the habit of creation every single day. That is a very different story. But if you're just taking maybe taking a Facebook live stream and say, Okay. I give me seven pieces of content and they just plug it in, throw it on to Instagram and walk away. That is not going to grow your brand. I really do believe that Because. I do think that we are getting overwhelmed with content. And so the content. that you do create has to be high quality, and very pro as pertains to you and your audience. So I will stand for this like in a world of AI, make your marketing stand out with the quality and don't create it for the sake of creating it. And then on Friday might do social proof for a quick tip. So that could be how to grow a social post that converts in 10 minutes. Okay. So how exactly to take, maybe how exactly to take an anchor piece of content and turn it into a post that converts. That's a really good. That's a really good quick tip. They can take and implement right away. So you see how I can take the same topic. And literally just pull out different angles out of the same educational piece of content. And turn it into multiple angles and pieces of content. that can bring people in from my social media. Can also turn into necessarily, they can actually also turn into short little emails that can go out and be part of my nurture sequence. And it also enables you to have that longer form piece of content in your bingeable content library. That really that is what's going to last you longterm and creating that, those anchor pieces of content and not just a boring, like here's why you need to do use Facebook ads. That's not going to do anything because Chad, you pick, you could tell you why you need to do Facebook ads in five seconds. But the stuff that really will speak to people is your experience. In my experience, these are the three things that I've seen that you can not your business. Khadafi without if you want it to grow right. Your experience is not something that can be replicated. Chad UBT and Claude and Gemini, and all these other AIS can not tell people what your experience has been. And that is where you come in as the expert with your unique insight. And so wherever you choose to do as your core piece of content, whether that's going to be a weekly in-depth newsletter, whether it's going to be a blog post, whether it's going to be a YouTube video or a live stream or a podcast, I highly recommend that 20, 25 become the year that you start creating content. That's going to last. The algorithm. Okay. The algorithm is finicky. The algorithm changes all the time. The algorithm is not. On your side necessarily. You can make the algorithm be on your side by playing around with it. But you can become the algorithm. By moving people off social media as quickly as possible into your swirling backend content ecosystem and nurturing them with your longer video content with your consistent email, with your podcast or live stream series or wherever where they can come. And literally just start bingeing you and just being more and more drawn in to your message, your offers, your your values and really just getting sold on you. So I want you to think about how you can take one idea and turn it into multiple angles. Again, I have this and stand out and sell. And this is what I work with my clients on as well. Like having you, like, how do you take what you're already doing and make it more. How can we make it more. How can you turn it? Okay. Turn it into more. I want that for you. Okay. If you want to know exactly how to do this, I actually have in my intensives. I actually do this. With my I use with my clients and my content intensives, and we could actually do this in a 90 minute intensive. That is one of the offers that are on sale this week for 1 8, 8, 8 normally$2,000. And I'm giving you an extra week of telegram. Follow-up coaching as well. And I want you to be able to create a content ecosystem that is not going to just show up and, give your, nurture your audience for. One day or five minutes. I want it to continue nurturing your audience log after you create it, because that is true legacy. And legacy by the way, is today's secret code word, legacy. That content is going to continue to serve you over time. Okay. And when that content serves you over time, that is when you're creating longevity in your business. So it's like, why, what does have you longevity? This is it right? Creating content that actually will last beyond the day that you created. And that is not necessarily going to be social media content. All right. I cannot wait for tomorrow. Throw. I was the last day of these eight days to light up your year. Eight days of longevity in your business. And it's going to be a great topic, but. Let me know your biggest takeaway from this topic. And I cannot wait to be back tomorrow.