63. My 2025 Predictions for CEO Moms: What's Working Now

What if I told you that what worked in the online space just 12 months ago is already becoming obsolete? As a mom of six running a successful business while at home with a baby, I'm seeing massive shifts happening in the mom CEO space - shifts that will completely transform how we build and scale our businesses in 2025.

In this game-changing episode, I'm sharing my top predictions for 2025, including why traditional hustle culture is officially dead for CEO moms (but not in the way you might think), and what's actually going to move the needle in your business this year.

You'll discover:

• The surprising truth about what "CEO Mom" really means in 2025 (no power suits required)
• Why one particular business element is no longer just a buzzword, but the key factor separating those who scale from those who struggle
• The counter-intuitive approach to offers that's going to dominate 2025
• What's replacing the "link in bio" trend (and why you need to know about it now)
• Plus: A bonus prediction about AI that might completely change how you view your business

This episode is perfect for you if:

• You sense the online business space shifting but aren't sure how to adapt
• You want to position yourself ahead of the curve for 2025
• You're ready to stop forcing yourself into business models that weren't made for moms
• You need to know where to focus your energy for maximum impact

🔥 SPECIAL ANNOUNCEMENT: Ready to implement these predictions in your business? The Momentum Mini Mind is open with pre-sale pricing of $888 (regular price $1297) ending this week.

Join the Minimind HERE >>> yaelbendahan.com/q1minimind

LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix

🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years (even if you’ve been stuck riiiiight at 6 figures for way too long) working nap times and being a full time mama. Claim your spot here >>> yaelbendahan.com/leverage

💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers

✨Join the Collective
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💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan

Transcript

0:00

Welcome to the Raising Your Business Podcast. I'm your host, Yael Ben Dahan, founder of CEO Mom Academy, mom of six and lifelong reading addict. This podcast is here to empower moms to run their businesses and lives like the powerhouse CEO they are. I want you to believe that you can have the business success you desire. And be present with your family and to give you my best tips and strategies for how to make that happen. I'll be sharing the honest reality of balancing business and motherhood, biz models that work for you, marketing simplicity and the mindset of a CEO mom. Now let's dive in. Hello. Hello. Welcome back to the podcast and so today's episode is your 2025 reality check. I am sharing. You made or shifts that I'm seeing in the moms. CEO space right now. What's working today. It looks completely different from even at six months ago. And I want to make sure that you're positioned for what is coming. Okay. So these are my 2025 predictions. I've got like six. Main predictions and then one kind of little bonus prediction about AI. So stay tuned for that. And I just wanted to let you know, before we dive in. We have something special that started this week. My momentum mini mind. We're taking these exact strategies like these predictions, and we're turning them into your Q2 and 2025 action plan. If you want support, implementing what you learned in this. Podcast episodes and stick around until the end. Okay. So. My first 2025 prediction. Traditional hustle culture. Is officially dead for CEO moms. We have tried for so long to fit ourselves into business models. And business values and business strategies. That were not created for people like us. Okay. But here's the twist. You still are going to need to build infrastructure. The difference is going to be how you build it. Okay. You have to build it with the right mindset. So what does it really mean to be a CEO mom? Well, now I want to be clear when I say CEO, mom, I don't mean wearing a power suit and high heels. iPad phone headset, five Durham people talking to you at once. That's not what I mean at all. Although if you like the power suit, And high heels. I mean, you do you, I. I aspire to be like you one day when I grow up. But. CEO moms are long-term thinkers. They make decisions around their offers, which clients they take on how they're going to be working from a place of does this fit with my long and short-term goals. And am I willing to compromise on some short term stuff in order to build something that is long-term sustainable. So here's a real example. So in my CEO, my mastermind right now, I'm going to be upping the founding member rate. I believe. At the end of February, end of March. Haven't decided yet, but the price is going up by the end of Q1. I have the most amazing women in there. They are literally my dream clients. And while I could easily try to fill these spots quickly before the March price increase. I am staying committed to the long game. I am working. I'm actually working on rewriting the copy for the sales page. And honing in the messaging more to bring in the right people. Even though buying cycles are a little longer right now because people are more cautious with their investments. I'm still willing to say no to people who are not the right fit either in their business stage or in their culture or values. That is what it means to think like a CEO to protect your energy, protect your spaces and think long-term instead of making immediate cash grabs. To me, it's really, really important. That I I'm very committed to the women. In that space, that it stayed a very, very safe place to show up as holy yourself. To express the values that are, that are important to us. And. I've been in space before where it didn't feel safe. And so I'm willing to compromise on short-term client acquisition in order to bring in the right people. Okay. So. Here's your first action step when it comes to thinking longer-term in your business. I want you to take out your calendar right now. And block off one hour this week for CEO thinking time. And I want you to think about your longterm vision. How do you see your business? In a year from now. I want to say five years from now, but like, In a way I feel five years from now is like, things are changing so quickly. So let's just say a year. How what's your ideal life look like? What is your ideal day look like? What's your ideal week look like? And then I want you to think. About your offers about the way you're currently marketing about the kind of clients you're working with. And I want you to either give me a yes or no, not give me, you give yourself a yes or no. Does this actually align with the business that I want with the week? That I want. Wow. Wow. Yes. I think so, too. I think so, too. Does this align with the business that you want with. With the, with, with the, with the life style that you want to live. The calendar that you want to have. Is this aligned with that. And if it's not, then what can we do to shift? And everything about this a lot, because while I love doing live calls, I've noticed that when I have too many live calls in an evening or too many live calls in the week, And it makes me very stressed out towards bedtime. And I don't want to be putting my kids to bed in a stressed frame of mind. It's like, well, how can I continue to deliver? High quality. Coaching to my clients. Without filling my calendar with, with too many calls. And so I decided like what my, what my cap is on live programs that I can run at a time. And I know that now. And I'm like, okay. So if I want to do some sort of live event, I have to fit it in in a month. That is not, does not have too many calls in my calendar, right. Or in a week that doesn't have too many calls my calendar. Right. So I want you to think. What is the dream life that I want? Where's. Where's the light, the life that I desired to have the schedule I want to have. And do my offers. My marketing, my systems does everything I'm doing align with that. That is your first action step to get you towards your ideal 2020. Oopsie. The baby just felt almost fell down. Your ideal 20, 25 life. The second prediction that I have for you in 2025 is messaging is not just another buzzword, although I know, oh my gosh. I feel like. Every couple of years, there's not another butters and pies where it comes up. And currently it's messaging because it's like, oh, if you have the right messaging, he can sell millions. If you have the right message and you can have million dollar a month. Yes. You also have to have the right branding. You also have to have enough aspirational. Content in your branding. Those have to be someone, you know, that people want to follow us. You have to have a certain level of charisma. Okay. It's not just that simple as messaging is going to make you a bazillion dollars, but. I will say that messaging is the difference between. A scalable business and content that actually does the work for you to draw in your ideal people and content that is just sitting there getting likes and cheering on from people in your communities and no actual sales. Okay. That is going to be the key factor that will separate those, your scale from those who struggle. So picture this you're at a Taylor swift concert. I'm trying to picture this because I've never been to Taylor swift concert. It's on my it's on my vision board. One day. It'll happen. Oh, and there's a woman. A few rows down from you. And. You think maybe, you know, her. And you're trying to get her attention. So what does she more likely to look up, look up? What is more likely, sorry to make her look up at you and pay attention to you. If you say. Hey lady in that. In that road below me. Right. Maybe she'll look at you. Maybe she will. Maybe she won't, I don't know. But if you say. Hi, you and the blonde, you know, with the blonde hair and the purple sparkly jacket and, and, and the And the really cool red heels, I don't know, pro bowl where they'll. Maybe they don't, maybe they go together. Do then I don't know. The point is, if you are super specific about who you're speaking to and who, you know, what they are, what the characteristics are, what they want, what their goals are, what their dreams are. Their day-to-day. They are going to notice you and your content is going to jump out at them. Okay. So in 2025, success is not about shouting louder. It's not about shouting louder. It is about. It's about speaking to that client and the purple sparkly jacket and knowing what is, what are the unique characteristics? What are the purple sparkly jackets that your clients are wearing that will have them pick up your head, their heads and, and pay attention to you. Okay. I remember when I was doing back when I was doing copywriting still and I was doing launch. Launch copy for clients. I wrote launch emails for a client that got incredible feedback was actually a six figure launch. It was amazing. And in that in that launch, people were literally responding back to the emails going, oh my goodness. I feel like you're, you're speaking to me. I feel like you're in my head. In my, in my life. Like, how do you know, how do you know. What my day looks like, how do you know what my life looks like? Like, are you a fly on my wall? And that's the power of specific messaging. And in 2025, it was not just a nice to have it is essential. Okay. So here is here's a little tip on how to create these moments in your own content. Okay. I want you to think about the exactly moments, your ideal client experiences. The exercise I did with my clients was let's go through a day in the life with. Sorry without you. Before they come across you before they, before they start working with you. And a day in the life after they work with you after they learn from you after they buy your course. And let's compare every step of the day. And how does it look before and after what moments are they having? Right. What are they doing that maybe shouldn't be doing? What are they wasting your time doing? What are they believing that maybe isn't true. What solutions are they trying that aren't working? What should they be actually focusing on? Instead, if you know the answer to those questions. Then. That is what you're going to be. Golden. Your emails will speak to people. Your content will speak to people. So here's your action step. You're being very loud. We're making a lot of noise. Your action. Step is going to be to pick your one core offer. And I want you to write down the three most specific, unique moments, your ideal client experiences before they need this offer. So. I'm talking about those middle of the night, pulling your hair out moments that nobody else is talking about. And you use one of these exact moments in your next piece of content. Okay. So things like, I know that you're scrolling Instagram and saving pieces of content that really, really speaks to you and, and are really standing out to you. And you're like, I want to create content just like them, but you're not exactly sure how to implement that. Right. That is a moment that a client could be having. I know. You're coming home from dropping your kids off at school and you intend to go do, you know, get your workout in, but then you get distracted by laundry. Then you get strapped to buy, buy, buy, buy an Erin. And someone calls you on the phone about school you know, PTA. And then before you know it, it's already lunchtime. Your kids are going to be coming home soon and you haven't been your workout for the day and you've all you. Even today is coffee and a doughnut. You picked up on the way home because you didn't have any meal meal preps. Ready? If you're a nutritionist. Or you're, you know, a health, a health coach, right? So what are the specific moments in their, in their life? And how can you speak to that? And show them how with you. So life would be different. My next prediction for 2025 is about offers and. This might surprise you. But the most successful CEO, moms are not going to be the ones with the most offers and the most new offers in the more, most exciting, you know, I've got this and I've got that. And I've got that. They're going to be the ones who stay committed to their signature programs and frameworks and create strong offer recognition. So instead of complex funnel systems with. A dozen different entry points and multiple backends, smart CEO, moms are simplifying and leveraging what they already have. So here's an example. Back in 2021. I ran. We workshop called high ticket, low hassle. All about creating your first high ticket offer. That doesn't require all your time and your firstborn. And it cost her$47. I had 30 sales of that, of that offer. 10 people apply to work with me and my program, three people signed up. So out of 30 people, Three people join my seventy-five hundred dollar program. That is a 10% conversion rate as amazing. Okay. Why did that happen? Because when you stay committed to your signature offers and keeps showing up with that consistent messaging around them, People remember what you were known for? They come to you ready to buy when they need it. So it wasn't just about creating new offers here and there and just creating new stuff and new stuff and new stuff. It was about pulling out the pieces of my offer that I think are really going to speak to people. And using those as front end offers. And I actually go through, I walked in my entire funnel framework that I'm building in 2025. Based on the pillars of my signature framework, the CEO mom's method. And I'm not creating anything new. I'm literally pulling existing pieces out of my programs and using them as front end load tickets to get your offers, to ring people in the front door and upsell them into my main group coaching program, which is my momentum collective. Okay. So here's an action step for you to apply this to yourself in 2025. Look at your signature offer and identify three smaller pieces like a standalone as entry points. This is not about creating anything new. Just pull from what's already working. Maybe it's a framework that you teach, maybe it's a system that you use a particular transformation that, you know, you're known for a template that your clients absolutely love a lesson. That's your client's favorite lesson in your program? Pull that out and use it as a friend, an offer and create strategic ways to upsell the upsell though later. And there are so many ways to upsell. And I had, that's an entire section in my in my long game. The long game, which is my my audio series and implementation guide about how to. How to build your business. For the longterm and playing the long game and your business. So what I'm going to get into that now, but. The best way to start. Is to work backwards, reverse engineer, don't create something new and then think about how can I tie this back to my main offer, looking at me and offer it and say, what can I pull out of it in order to create that that front end bait, so to speak, to bring people into my world. And the last thing I just want to say about this. Is that. In this day and age and it with so much AI and so much robots. And so, and so many people who are in the online industry space. You have to create some level of know, like trust and so giving people a taste of what it's like to work with, you. Is going to create that is going to create that, that trust in you. And that is what's going to really, really get people to be willing, to open their pocketbooks and pay you a lot of money, because if they like the way you deliver in a smaller offer, they are LA. Lira likely to what you deliver in a higher ticket offer. And they're going to feel much more comfortable investing in you at a more premium level. It is what it is. Okay. I will literally buy low ticket offers from people just to see if I'm interested in working with them longer term. So this is your chance to give people some of your best stuff and show them what it's like when you're in my world. And do you want to learn from me or not? Okay. And somebody will say no, some people say yes. Once they buy a low ticket. Your values and the way you teach and the things that you stand for may or may not align with them, but that is the way to filter them out. That is the way to bring the right people in. Okay. My next prediction. Is about marketing. Strategic marketing. So I want you to shift. Instead of shifting from constant content and flooding your feed with mediocre content. Bolt from AI, I'm going to help my AI at the end. I want you to do strategic visibility rather than consistent mediocre content. Okay. Quality over quantity is not just a nice idea anymore. It's the only way forward. Okay, because people have information. People can go to trashy T if they want information, they do not need you to give them information. What they do need you for is your specific experience, your specific take on things. They want your quality in depth. The perspective on whatever it is that their problem is. And so is that posting just to stay visible? Successful CEO, moms are creating content strategically and that can achieve multiple goals at once. Okay. I structure my content around my, around my offer pillars, my content pillars, which is business models and offer suites. Mindset. Marketing and sales and work-life balance and systems and scaling with one main call to action every week. I know exactly I'm focusing on selling mainly that week. And that is what I focus on. And it's about quality over quantity every single time. Okay. So I will create my piece of anchor content and then I use that and I repurpose it. I will take different angles on that topic. And I will turn that into the pieces of content that I put on my socials. So. She was one piece of content you've already created that. Performed well, and before you post anything new. I want you to find three different ways to repurpose it this week, just serve multiple goals. Could your carousel posts become a real with an invitation to comment with a keyword, and that sends people to a many chat bot. Get them onto your email list. Could your podcast episode become a quote graphic that people want to share. Could you let us email become next week's content or next week's pocket episode. Right. So take what you already are creating and make it better and optimize it and use it more and get more people to see it. Okay. So that is my marketing prediction. And when it comes to sales. Let's talk about sales, my 2025 prediction. Front end funnels that bell trust will outperform traditional sales methods of just book a call, book, a call book, a call every single time. Okay. Many chat is the new Lincoln bio. And I recently tested putting a few dollars behind content that was already performing well. Organically and the result was so much more engagement without any additional time investment. And that's what I mean by working smarter, not harder. All right. So this is one step I want you to take today. So that is simple many chat flow for one of your most common customer questions. So there's one automation that delivers a freebie that collects their information, delivers a freebie. And this could be as simple as automating how people get your freebie or just even a link to your podcast. They can listen to your latest podcast episode or Even just saying, Hey comment, whatever it leads below and you don't get access to this thing and you just send them a simple link to your lead magnet opt-in page. Like even just that is going to be the difference between. Having to manually follow up with people. We're trying to get out of a hundred people who see your offer. One person to maybe book a call. And getting more and more people onto your email list without having to create without having to like officially. Run any complicated ads without having to you know, hope people will go to your Lincoln bio and have them, you know, have them click through and actually join your email list. You are. Really many chat is the only way people have gotten used to getting immediate access to things that they want. And so using your feed. As a way to drive people to free or lower ticket offers. And then selling to higher ticket in your stories. And on the back end, I think is going to be the way forward. And honestly, like, even if you're using Facebook as your primary as your primary place, where you show up, even just using ladder posts where you use a really cool hook and say, if you want access to this free thing or this low ticket thing, then just comment this below and you can manually send them the link that is going to create a lot of engagement. I was going to have you show up in the algorithm and that is going to be a really good way to get people into your world. It is still working. It was, that was working a while ago and it's still working now. If your hook is good enough, if it's something that people maybe feel I've never seen before, or it's something special that you do that people want to know how you do it. Okay. So. Like I said earlier with the, with the, with the front end offers, right? Creating front an offers that build trust and having an automated way for people to get them and start conversations. That is where, when you start conversations, when you have a DM automation, You start a conversation with the automation and then you can follow up with them later manually. Hey, did you like this? You know how are you applying this to your business? How'd you enjoy it? And you can even bake in invitations to your higher ticket things or apple. You know, apply for this offer or join this offer. Inside of your lead magnets inside of your low ticket offers. Right? So. I really, really do think that these, the sales systems are going to be important. And the more sales assets you can create, whether that is video sales letters, or little mini trainings that speak, you know, talk about your framework and talk about your methods. With invitations to continue working with you. You may find that you don't necessarily need, if you have a very, very, very Systemized productized offer. That is very, very clear. The result is very clear. That process is very clear. You may find you will not necessarily need to get on sales calls, even if this is not just for masterminds, it's not just for group programs. Even if this is a service, people may not feel the need to get on dams with you. If they feel like they know you well enough already from your content. And from your conversations to just book, you know, To just book you as a service provider. Okay. And that's why I'm so committed to productize services for service providers in 2025, because when you're known for your signature offer, When you pay off recognition around that thing, when it creates offer recognition around your signature frameworks and what you stand for. Oh, no. Oh, no. He's so cute in the coffee. Oh then you are, then that people are going to know you for that. You are going to refer you for that. And people are going to go to you when they need someone like you. Wow. Yes. Yes. Oh, God. He's so cute. Okay. So here's my final prediction for 2025. This is. This is really important. Okay. Do not sleep on AI. AI is not going anywhere, but the most accessible mom CEO's are not going to the ones using it to replace their voice or create, just create content. You know, just to just take it. And just pump out loads of AI generated content. Trust me. I know exactly which content is created with AI and which is not okay. I can tell, I can tell by the framework, I can tell by the structure. You need to use AI as a way to amplify your creativity rather than replace you and your unique voice. All right. I use AI to speed up my backend processes so I can spend more time on things that really matter. Like I will take my SLPs and plug them into AI and then it will create I'll create a, it will create step-by-step SOP is. From my video walkthroughs I use AI to create my show notes. I have my specific show, note, frameworks, and template that I feed into Claude. It will take the transcription of my podcast episode and turn it into show notes and I'll go in there. I'll adjust it. I'll change up the wording. I'll I'll I'll change the way it says has there things, because again, it's not going to replace me. It is just saving me time. It's taking the stuff that I already created. My own creativity, this podcast episode. Right. And it will help me just be able to promote it better and quicker. Okay. So. I want you to look at your most time consuming, repetitive tasks. And pick one that can be streamlined with AI, right? Maybe it's drafting email responses. Maybe it's taking your transcripts and creating outlines. Maybe it's organizing your ideas. Maybe it's brainstorming names for your offer, but remember AI is your assistant. It was not your placement. You did. To enhance your creativity, not substitute, not being a substitute for your unique voice, because then you will just sound like everybody else and you will not stand out in your niche and you will not stand out in your industry. And people are going to forget about you. Your voice will become forgettable because it's not your voice anymore. And I don't want that for you. Okay. So. You might be thinking. This all sounds great, but how do I actually implement these shift for my business? That is exactly why I created something really special. Everything I just shared this, these are not theories. These are the exact strategies that we're implementing in Simon moments in mini minds. Or have you been contemplating some sort of pivot or refresh in your business model? If you know, your mindset needs a reset, or if you feel like you kind of maybe built your business by accident and you were ready to rebuild it with the right foundations in 2025, this is for you. So what makes this momentum mini mind different? Okay. And. I love this opportunity. I love running this many mind. Because this gives you a chance to see what mastermind level support is without the five figure price tag. I know that when I was thinking of joining mastermind out of love to see what it was like to be in a mastermind before I joined one, now I did it to see what it was like. And I joined one. I joined my first mastermind was my first mastermind in, oh my God. In 2018. And it was and it was, it was a great move because when I joined, I was making my$25 a month. And by the time I left, I was making about$8,500 a month. And within a couple of months after I finished my first year in that mastermind, I had hit my first 10 payments. It was actually 11 K. I didn't even notice till afterwards. But that was, that was back then. Now I know that you have so many choices and so many opportunities and so many people have amazing programs. And so I want to give you a little preview of what it is like to work with me in a high proximity space. Okay. So every strategy that we implement, every strategy that I teach in the mastermind is designed to work through the lens of a very, very busy mother who needs time for her family. And once her business, you know, she loves her business and he loves working and she loves her clients, but she wants. The hours that she's working to be impactful so that she can take off time wholeheartedly, she can work and then she can walk away from her desk feeling good about what she accomplished. And that is the entire goal of the momentum in your mind is to build your business foundations. Around your life. Okay. And you are going to get personalized feedback for me on the things you create, your, your funnel maps, your offers, your, your copy. Okay. You're going to get my feedback on it. Just like you're in my CEO. Ma'am CEO, mom mastermind. Sorry. And You are going to walk away with a complete action plan for Q2 and the rest of 2025. I actually have a full workbook that you literally filled it out and map it out. And you have your business plan all mapped out. You have your offers, you have your content, you have your messaging. You have your systems in place, like it is all in one place, so you can refer back to it when you need to. Okay. And so I have extended the presale pricing until the end of this week because I I had sick kids and so sick kids equals. You know, getting a little bit behind on things. So if you want to join. At the presale pricing of 88 it will go up to its full price at 1297 and you will still be able to join, but you can still join and get six weeks. Of high proximity coaching with me. At eight bananas, three figure price point, which is just kind of crazy. Okay. Normally six weeks of coaching with me at this level would be$1,500. And it's going to be going up at the end of March. Okay. The masterminding with me is going to be going up to the end of March. And so I want you to get this opportunity to see what it's like to work with me. If you've been thinking about working with me in the past, and you want to just try me out, this is your chance. Okay. So. If you feel like this is what you've been looking for, this is your time to jump in at spots are limited because you're getting, I'm giving personalized feedback to every participant. So if you're feeling that poll like maybe this is exactly what you've been looking for, DME mini mine on Instagram, if you have any questions about it. And if you are ready to just jump in right away and just make it happen, then just click the link below. I'm dropping it in the show notes and you can and you can join us and be in and have, you know, Can watch the replay of our first call and see exactly how I helped my clients. Map out their plans and answer their questions inside of this master Marine container. And we already are. On the way to optimizing one person's maternity leave in may enter the person's funnel. So she can sell her course on autopilot and free up more of her time spend with her family. It is all so good. And I cannot wait to continue with these amazing women. And I would love for you to be part of it too. So DME mini minded, Instagram, if you have any questions about it, And if you don't have any questions and you're like, I'm ready to go. Just click the link. And join us at the presale price. Till the end of this week. All right, I'll see you next time. I can't thank you enough for listening to Raising Your Business. I hope this episode has inspired you to take another step towards building a business and life that you love and growing your income in a way that works for you and your family. If you enjoyed this episode, please take a second to rate and review and let's connect on Instagram. Screenshot and share it on Instagram stories so we can get the word out to more mom business owners like you. Tag me at the EL Bendahan and share your biggest breakthrough from today. See you next week.