95. Steal My Proven Method That Helps CEO Moms Prioritize Fast

Ever sit down to work and feel completely paralyzed by your endless project list? You know the feeling...you've got half-finished funnels, course ideas bouncing around your brain, client work piling up, and that nagging voice asking "What should I actually be focusing on right now?"

In this episode, I walk you through the exact framework I used with my mastermind client Katherine to cut through the noise and create a crystal-clear action plan for fall. You'll discover my ORDER Method: a simple but powerful system that will transform how you approach your business priorities forever.

What You'll Discover:

• The surprising project that became her #1 priority (hint: it wasn't what either of us expected)
• Why I told her to completely ignore her "lead problem" first
• The backwards mistake that was keeping her stuck in analysis paralysis
• My controversial take on planning for 100% capacity as a mom
• The "catch-22" that was secretly sabotaging her revenue

This isn't just another productivity hack...it's a complete mindset shift that helped my client go from spinning her wheels to having total clarity on her next three moves. When everything feels urgent, nothing gets done. But when you have a clear roadmap built around your actual life? That's when the magic happens.

Ready to get your own crystal-clear Q4 roadmap? Join my Seen, Known, Paid Mini Mind starting this month. Get weekly coaching, laser-focused curriculum, a kickoff onboarding plan, and your entire Q4 mapped out for maximum profit while staying present with your family. Join us at https://yaelbendahan.com/skppod

Ready to scale beyond 1:1 work to double your income without doubling your hours? Apply for the CEO Mom Mastermind.

Timestamps

00:00 – A quiet house and the chaos of too many to-dos

02:00 – My client's real-life overwhelm and project pile

04:00 – Introducing the ORDER Method: Your new clarity tool

06:30 – Step-by-step breakdown of the ORDER framework

11:00 – How her plan came together (and why yours can too)

15:00 – Recap + Your roadmap to clarity and focus

17:00 – Join the Mini-Mind: Your next best move

LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix

🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod

💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers

💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan

Transcript

0:00

The. Next one is R, which stands for roadblock. What is the bottleneck between you and that goal? Is it leads? Is it trust? Is it conversion? Is it delivery? And for her, it was a mix of conversion and leads. She didn't really have a funnel working for her outside of referrals, and she didn't have a steady flow of leads in, but all the leads in the world wouldn't really matter if she didn't have something to convert them. So it was kinda like a catch 22. She wanted more qualified leads for a service, but she really needed something to convert those leads as they came in. So she really needed to prioritize that first. Welcome to the Raising Your Business Podcast. I'm your host, Al Behan, founder of CEO Mom Academy, mom of Six and Lifelong Reading addict. This podcast is here to empower moms to run their businesses and lives like the powerhouse CEO. They are. I want you to believe that you can have the business success you desire. And be present with your family and to give you my best tips and strategies for how to make that happen. I'll be sharing the honest reality of balancing business and motherhood biz models that work for you. Marketing simplicity, and the mindset of A CEO, mom. Now let's dive in. Hello. Hello. Welcome back to the podcast. And wow, I am recording this from an empty house. Every single one of my six children is out in school, in preschool, in daycare. I'm setting my baby out for. Half a day until one 30. I think it'll be good for him, although he's still taking some time to adjust. But today was finally the day that all my kids had a full or semi full day of school. And this feels very weird. So I'm gonna be recording this and I'm gonna be going out with my sister to work in a. Little coffee shop nearby because I don't know, being in this house alone feels weird. So if you ever, if you're experiencing that, if you've experienced that and if you're like, oh my God, just celebrate it, woman. I totally I feel all the feelings right now and as I was sitting here and like thinking I was drinking my coffee and I'm like, oh my God, what do I do? Like, how do I decide what to do right now? Because there's so many things I could do. I could clean my house and it'll stay clean for an hour. I could just sit down and get to work. I could just drink coffee. I could cry. I could leave. Like I, I was like, oh my God. Like how do I choose? And this really leads so perfectly into this episode which is, if you've got a whole bunch of half finished projects sitting on your virtual desk or in your brain or in your Google Drive. And every time you sit down to work, you're like, what am I supposed to focus on today? Do I create content? Do I send an email? Do I record a podcast? Do I send follow ups to, to to leads? Do I do client work? right? Launch a course, Or launch a program. You know, like what do I do? And that's exactly where one of my mastermind clients, Catherine, was recently. So she had an evergreen funnel that was like almost ready or she had all the components of an evergreen funnel. She has a premium offer that she wants to create a funnel for. She has a new course idea. She had a services page that needed a refresh and she was just like, which one do I do first?'cause she had all her kids back in school too, finally. And she was like, oh my gosh, like now it's September, I can get down to work. And. She just didn't really know how to start. And this is what we worked through on our call. And if that's you, and if your brain feels a pinball machine, right? It's oh my God. Especially if you have a DD, this is 10 times worse, right? You have just little balls just bouncing all over the place and you're like, oh my God, I could do this. I could do that. I could do the other thing. This episode is gonna be your reset button. So today I'm gonna walk you through the exact framework that I used with Catherine to help her cut through the noise and figure out what really mattered most and what to do in order of importance and create a crystal clear plan for fall. And I have called it the order method, and once you learn it, you're never gonna look at your project list the same again. But really quick before we dive in, I just wanna tell you about something that is going to take this episode from helpful to holy crap, finally making progress. Thank you so much. Inside of my mastermind, this is exactly what we do. Okay? You come to me with your messy list of I could do this, or this, and I bring you the order method. We will simplify it, we prioritize, and we map out what is next, step by step. And I have opened up a special opportunity to work with me in a mastermind capacity for a short period of time inside of my seen, known, paid mini mind. And this is going to be a Q4 Mini Mind that starts now in September. It's starting next week but I'm keeping it open until the 15th. You are gonna get weekly coaching. You're gonna get a kickoff onboarding plan, and you are gonna get your entire Q4 mapped out for maximum profit. This mini Mastermind is guaranteed to get you seen by the right people, known for your unique genius and paid well. So if you are tired of second guessing every move, and you want a roadmap that works, even when your capacity is at 20%, go hit that link in the show notes and join us. It is warm, it is strategic it. We are going to move fast and we're going to move intentionally in this mini mind. This is specially designed for the mom with a lower capacity because you wanna be a present mother. But you wanna maximize the time that you are working. And that is my biggest focus in all of my programs, is how do we maximize the time that you have without letting your business take over your life. So check out the scene, known paid mini mind. It is going to be fantastic. We have an incredible Q4 plan that's gonna really just take what you're already doing and put some major rocket fuel behind it, and I cannot wait to work with you. So let's get into it. So Catherine's list looked like this. So she had. A course that she had launched a couple times really, really successfully, and she wanted to turn it into an evergreen funnel so she could have a way for people to pay her, like as they found her, like she wanted her flow of cash to be open at all times. She also wanted to sell a, her premium service. She wanted to really, really have. A really good funnel or just a path for people to move into her premium offer, which is brand shoot styling. And since most of her clients had come through referrals, she didn't really have like a plan to kind of generate leads for that service and a nurture and sort of sales system to move them into it because she just got referrals and most of her referrals convert because she's. Absolutely phenomenal what she does. So people who referred her were like, she's the best. You need her. And that was pretty much it. But she wanted a more consistent, repeatable way to bring in clients. She also has a new course that she's planning on launching. She wanted to launch at the end of this year in December. And all these things were important. All these things are compelling and all of them are screaming, like, gotta do this now, gotta do this now. Urgent. Urgent in her brain. But when everything feels urgent, nothing really gets done because you just end up spinning. So on our call, I walked her through the order method and confession here, like I did not have this order method in in mind when I did it. I led her through this process and then I went a, I went back afterwards and kind of reverse engineered it into this method because this is how I basically helped my clients work through their priority list every single time. And by the end, she had total clarity on what came first, what came next, and what could wait. And even better, her first priority was something that was already basically 80% done. Like you could literally launch this next week and it would start making you money kind of done. So I'm really, really excited to share this with you because this is gonna really, really help you. Know exactly what to prioritize, because the most important thing is that when you sit down to work, you know exactly what you need to do, and you're not sitting there spinning your wheels you know, reading other people's emails and, and, and scrolling on social media and, and, and, and maybe rewatching some old course trainings and not really taking action. I want you to be intentional with your work. So let's talk about the order method. O stands for outcome. All right. What is your biggest goal for your next 90 days? And so for Catherine, it was consistent client flow for her premium offer and setting herself up for a really strong Q4. She really wanted to go into 2026 with her new course already launched and with her funnel already done. Okay, so she wanted Q4 to do a lot of the heavy lifting for her upcoming year. The. Next one is R, which stands for roadblock. What is the bottleneck between you and that goal? Is it leads? Is it trust? Is it conversion? Is it delivery? And for her, it was a mix of conversion and leads. She didn't really have a funnel working for her outside of referrals, and she didn't have a steady flow of leads in, but all the leads in the world wouldn't really matter if she didn't have something to convert them. So it was kinda like a catch 22. She wanted more qualified leads for a service, but she really needed something to convert those leads as they came in. So she really needed to prioritize that first. Then D stands for dependencies. So what has to happen before the rest even makes sense? So she wanted to build a pod funnel. This is what we do inside of the CEO Mom mastermind. We we have my coach, my friend, coach Tara, who she literally coaches my clients in the Mastermind on building their pod funnels, which is a podcast funnel that leads people into your most premium service without even having to get on a sales call. But when I had a look at her services page, I realized that she was not gonna make sales through a pod funnel if she did not have. A fully fleshed out services page. It needed to be more like a sales page. Right now, it was just kind of like a, here's what we do inquire, and that is not gonna be enough if you really, really wanna bring qualified leads in the door, because people need to be able to see what they're going to get before they apply to work with you. Especially if they're not a referral, if they're just finding you for the first time. I know I'll read through a sales page. I'm like, okay, what is included? What is the transformation? What are my options here? Because at this point in life, and I think this point in the world. We are dealing with enough, okay, there's enough going on in the world. We don't need any more surprises. And so I personally am not going to inquire into a service unless A, someone has told me about it and is like raved about it, or B, I have all the information I need and I'm pretty much inquiring about it already, having decided whether or not I want to buy it. Okay. And so when I looked at her website and I looked at her services page, I was like, this needs to happen before you build your pod funnel because. You are not going to get people inquiring if you have this bare bones page. It, it just didn't give enough information for people to inquire meaningfully. And so it's basically like having a party, but like there's no address. It's like, Hey, you wanna come to my party? And then it's like. Whatever, inquire, you know, call me and, you know, right before you leave and I'll tell you where it is. And it's like, you could be here, it could be in Timbuktu for all, you know, like you have no idea. And that's kind of, that's what kind of what a funnel with no, with no kind of high converting sales asset actually. Does then e stands for energy. Okay. What does this look like for you with your capacity? What would this look like on a 20% capacity day? We mapped her plan to her fall calendar'cause knowing, you know, what, her kids' holidays, her travel she has a bunch of clients who are already locked in for Q4. So so she had to factor that in her realistic amount of work time that she has available. And we committed to you know, her work hours every week. So she knew approximately how much work time she would have to get this stuff done. And then r the last R stands for roadmap. Okay. Now we all put it together into a step by step plan. So. September. Okay. The goal for September is to finish and launch her Evergreen funnel because she's already launched this course twice with great, great, great success. She has a masterclass that converts. She has emails that convert. It's basically already 80% done. And I was like, the best thing for you to do is just close this loop, wrap up this project, and then you. At any point, send people into this masterclass and into this evergreen funnel and make money, right? So at a time where you know, maybe you don't wanna work as much or you don't wanna bring in any one-to-one clients because you're busy, you can just send people to here, right? So she wanted to have that asset ready to go. And honestly, with all this. All this stuff that she had available, this would probably only take her like a week or so because we debriefed her launch. We looked at her emails, we looked at her open erase, we looked at her click-through rates. All she had to do was plug in the right emails for the funnel and set up the tech right, and now she'll have way for people to come into our world via her free masterclass and pay her immediately. Then in October, we focused on refreshing her services page, and it really, really needs to be a full service sales page that she could do less of the heavy lifting in the sales process. And if she wants to do sales calls, that is totally fine. But the odds of that sales call being a lot shorter and people coming on already like. 80% sold is gonna be a lot higher when they go through her pod funnel and they hit her services page and they know what they're inquiring about. Then in November she was going to build and launch her pod funnel, and now she's ready to drive traffic to the services page and the pod funnel, do the nurture and the objection handling before they hit the page itself. And honestly, I think she could already start this in October because as she's refreshing her services page, that is where she's gonna be focusing on the messaging of the offer and she's gonna be getting so many ideas for a pod funnel. That that she would honestly be able to kind of do these alongside each other. But I said, do not launch the pod funnel until you have the services page ready to send people to at the end of it. Okay. So we want her to be building and kind of launching that funnel so she can drive traffic to the services page or she could drive traffic to the pod funnel itself. And, and then that will nurture people and sell them into her offer so that when they go to the services page, all they're doing is looking for the apply here button. And then in December, she's going to beta launch her course for the second segment of her audience, but only if the foundation was up and running. And the truth is we have a very, very, very. A locked in method for her to beta launch. She did this last December while being fully present with her family, doing all of her advent calendar traditions, and she was just blown away at how simple the, the launch was and how well converting it was because it was just, we just simplified it down so, so much to match her season and the season that it was in, which was December, it was holiday season. People are kind of like already checked out about halfway through the, through the month. And so we already have a plan. To launch this. So she already knows the kind of emails she's going to send. We're gonna probably like at some point in October, like already make her launch plan and like kind of create her launch story so that she can start writing her emails. But that can be done like one day a week and the rest of the week she can focus on that on that, that specific month's project. Okay. And so do you see how that sequence unlocks everything else? Because by the end of this, by the end of this year, she will have an evergreen funnel to sell her course. She will have a, an evergreen funnel to sell her premium offer, which she can now use to send people to when she goes onto podcasts, when she wants, if she wants to run ads, if she wants to create a YouTube channel or a podcast or whatever she wants, she can just move people towards that pod funnel asset. She also has a services page that does a lot of the selling for her, and she'll have. A course that's available for the other segment of her audience, right? She has two kind of segments. So she'd already launched the the signature course for the one segment, and now she has this course for the other one. And then depending on what she's promoting on her Instagram stories, on her social media, on her emails, she can just send people to one or the other. And so as we walked through this, I could see the relief on her face because when she wrote down her outcome, she suddenly realized that the course idea like was a priority, but it was going to move a little bit down the priority list more towards the end of the year because she realized she had so much cash potential already. And when we named her roadblocks, she realized that the problem was not just that she didn't have enough leads, it's that she had really nothing to convert them once they get to her. And that's why 90% of her clients were referrals because she realized that. People might happen across her page, but if they inquired or if they, you know, if they potentially booked a sales call, they were less likely to convert because they just did not have enough of the information. So it wasn't a matter of leads because she could, she had been getting leads that were not referrals, but they just weren't converting the same way. When we hit dependencies, she literally. Laughed because she was like, okay, I've been, I've been, it makes so much sense now that I've been trying to kind of build like the third floor of the house without the foundation, focusing on the pod funnel before she actually had the services page to send them to was just kind of backwards. She needed to have the foundation, she needed to have that service page. To really move people you know, towards the application of, you know, applying to work with her. It is a four figure investment approximately. It's depending on the, the, the level that you are purchasing. And so she really needed to to create proper sales copy to sell people into that offer. And when we got to the energy, it was a total game changer because she was like, okay, I know that I'm not planning this for the person who's working full-time, a hundred percent all the time, she has five children. Her kids have sports, her kids have activities. Her there's, she has a lot going on. She has the holidays, like she, you know, she has a very, very full life. And so we built this plan around her actual capacity and her energy. And we kinda just anchored it in the reality of her life and not this like imaginary life where, you know, there are no laws of time and space and she could just work as much as she wanted. And then when we laid out her roadmap, she was like, I just, I just feel so much lighter.'cause I know exactly what to do and I sit down at my desk and that is all I want for her, and that's all I want for you to be honest. And the best part about all this was that the thing that made the biggest impact her evergreen funnel was already 80% done. And it was, it's, it, it's, it's basically ready to start making money. It's literally ready. And that is what happens when you stop guessing and you start using order. Okay, so let's recap here. If you're sitting on a pile of to do's and you don't know where to start, here's how to use the order method. Oh, okay. What is the primary outcome that you're looking for? R, what is your roadblock? Is it leads? Is it trust? Is it conversion delivery? Is it capacity? Okay. D, what are your dependencies? What needs to happen first in order for other things to happen? E, what does this plan look like with your energy at like minimal energy at 20%, right? Like assuming that you do not have. A hundred percent capacity because you are a mother and your life is full. And r, what is your roadmap? What are your next one to three moves in order? Okay. Write it down. Look at your calendar. Anchor it in your real life. That is order and that is how you're gonna stop splitting and start actually making things happen. Okay? And here's the thing, okay, doing this once is powerful, but imagine having me in your pocket every time you feel stuck or swirly or like, I just don't really know. Don't know what to do, helping you walk through order in real time. And that is what happens inside of my masterminds. All right? You bring me your chaotic brain list, and I'll bring you my order method, and together we will build your roadmap that is actually aligned with your actual goals, actually aligned with your life as a mom and your actual. Energy. Okay. I use actually a lot in that sentence, but I mean it, my superpower is simplifying down your strategies so that you can make the same amount or more money by doing less. That is my superpower. That is what I help my clients do. Alright, and that is what I'm gonna be helping you do. This is what I help you do in the CEO Mom mastermind. If you are ready to you, you already have your one-to-one kind of booked out, or you've gone as far as you can with one-to-one and you don't wanna bring on any more one-to-one clients and you really wanna create a more scalable offer and business, whether that's a course, a group program, membership, whatever that looks like, that's what we focus on, the CEO Mom Mastermind. But if you wanna just test it out and you really want a, a proven roadmap to go through Q4 while you fill your one-to-one. You get known for what you are the best at. You get seen by more people and you get freaking paid throughout the entire quarter. The scene, known paid Mastermind is for you, so if you want in. Check the link in the show notes or DM me the word paid on Instagram. And if you have any questions, I'm happy to answer them. I wanna get your business running like a freaking business. You are a CEO, mom. Alright, let's act like it. So that is all for today. Go write your roadmap and then go finish the thing that's 80% done. You are closer than you think. I promise you all right, so I hope you enjoyed this episode. I think that it is going to help you so much when you are making your plans for September for the rest of the year, and I cannot wait to hear from you how this worked for you. So I'll see you next time. Talk soon. I can't thank you enough for listening to raising your business. I hope this episode has inspired you to take another step towards building a business and life that you love, and growing your income in a way that works for you and your family. If you enjoy this episode, please take a second to rate and review and let's connect that on Instagram screenshot and share it on Instagram Stories so we can get the word out to more mom business owners like you. Tag me at the El Behan and share your biggest breakthrough from today. See you next week.