96. What's Your CEO Biz Blindspot? (And Exactly How to Fix It)

Ever feel like you’re doing everything right...but it’s still not working as well as it should be?

You’re creating content, showing up online, promoting your offers… but sales feel slow, growth is stalling, and you can’t figure out what the heck is actually going wrong.

If that’s you right now, this episode is gonna be your wake-up call (and roadmap).

I’m breaking down the FIVE biggest business blind spots I see all the time with my clients (and have absolutely experienced myself) - the hidden things that keep you stuck, spinning your wheels, and second-guessing your next move.

This isn’t about adding more to your plate. It’s about finding the real root of what’s not working… and focusing your energy where it will actually move the needle.

We’re talking vision, messaging, sales systems, and audience growth strategies that feel GOOD - and actually work in your part-time hours.

Whether you’re in a growth rut or gearing up for a big Q4, this episode will help you pinpoint your blind spot and give you action steps to fix it (starting now).

Here’s what I’m diving into:

• The #1 mindset shift that makes everything else click
• Why your content might be great - but STILL not converting
• The missing piece in your sales system (and what to fix first)
• How to get known for your signature genius so your dream clients think of YOU
• What to do when you keep losing momentum every quarter
• My momentum marketing method (aka how to never wonder "what should I sell next?" again)

We also chat about my brand new mini-mind, Seen, Known, Paid - designed to help you end the year with aligned growth and momentum that actually sticks.

If you're ready to identify your blind spot and finally feel clear, confident, and in control of your business… let’s go.

Mentioned Resources:

Join Seen, Known, Paid before doors close on Monday Sept 15

DM me "blind spot" on Instagram and I’ll help you figure out what yours is :)

00:00 – Why doing “everything right” still isn’t working
02:00 – Real talk: focus, motherhood, and work blocks that work
06:00 – Blind Spot #1: You’re leading from chaos, not vision
10:30 – Blind Spot #2: You’re creating content—but not converting
13:50 – Blind Spot #3: You’re not known for your signature genius
18:30 – Blind Spot #4: Your sales syste

LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix

🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod

💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers

💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan

Transcript

0:00

Or maybe you are growing with followers and you're attracting all these really nice followers who are like, yeah, you're so awesome. You're amazing, right? But they're never really buying, and you feel like you're doing like everything, right? You're creating daily content, you're putting out emails, you're putting out a podcast or YouTube channel, or your Instagram post or whatever, but it's not really growing your audience. It's not really getting in front of new people. It's not bringing the right people into your world. The problem may be that you don't have an aligned visibility strategy, and that is usually the root problem. You might be consistent, but your content is not attracting the right new people, right? The one who are problem aware and they're ready to invest. Welcome to the Raising Your Business Podcast. I'm your host, Al Behan, founder of CEO Mom Academy, mom of Six and Lifelong Reading addict. This podcast is here to empower moms to run their businesses and lives like the powerhouse CEO. They are. I want you to believe that you can have the business success you desire. And be present with your family and to give you my best tips and strategies for how to make that happen. I'll be sharing the honest reality of balancing business and motherhood biz models that work for you. Marketing simplicity, and the mindset of A CEO, mom. Now let's dive in. Hello? Hello, hello. Welcome back my friend. It's Yel here and I am. Enjoying currently the utter peace and quiet of my home. I'm picking my baby soon and I'm feeling really, really good about sending him out to daycare because he's just much happier there. Now he's doing really well. He's napping there in his stroller, which I have never, ever done with him, ever in his entire life since he was a newborn. And and yet she has managed to get him to just go to sleep by himself every day in a stroller. Don't ask me how, but I think that's actually one of the good things about sending him out because he's learning new skills that I have not necessarily taught him as a little stay at home baby with a stay at home mom. And I just wanted to just encourage you because. I know that when I had him home with me all the time, it was very intense and I still got work done, but obviously it was not, it was not long, periods of time I had to really just fit it in around his naps and the kids and kids staying home because they were sick. And all that fun stuff. And what I realized was that actually, I. It's okay. It's okay to, want even just a few hours a day where you can get work done and you don't have to do it right away. And I waited a year and I feel really, really good about that. Like I feel really good about the amount of time we spent together. And I feel really good about sending him out to daycare for a few hours a day now because I think it's a great thing for him. It's great for me as well.'cause I can get stuff done, I can get together with my sisters without having to like, be like, oh, is it a baby friendly place to go? But I also just, I can just get blocks of work done. And as I'm with a DHD, this is really helpful for me because I tend to be able to like fixate and really go deep. Yesterday, and I don't wanna get too indelicate, but let's just say I spent pretty much the entire morning a. With one of my children in the bathroom encouraging them. We're not gonna go deeper than that, but I literally sat there next to this child and and I, and I literally knocked out. I think I'm looking at my content hub right now. What was it? It was one, two. 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15 pieces of content, emails and, and posts. Just knock them all out, literally sitting there in the chair next to her. And this was with periodic you can do it and you, you can, I'm not gonna, again, not gonna get into it, but it was just like, I can get really, really, like deep into work. And then I can just get loads and loads of stuff done. But if I keep getting interrupted it, it's gonna be harder for me. I'm not gonna be as productive. It is what it is. I have to go get officially diagnosed for a DH ADHD so I can probably, so I can take something for it. But honestly, because of my a DDI haven't gotten around to it. I've been too busy with all my kids and their other stuff and their diagnoses and their doctor things and school and holidays and work. So it's something that's on my list to get done. Getting officially diagnosed, I can officially find a. Some sort of medication that will help me.'Cause it's not always gonna be like the basic Ritalin. And, and, and I know that because I have siblings and children who have a DD. But what I found is that it really, really does help me to have daily focuses. Like I've, I've talked about this in the past, having daily focuses for different things. So yesterday was like my, very much my marketing day and my like, content creation day. And I went all in on that and that was my focus for the day. And and today I am doing a lot of recording. So I'm recording this podcast. I'm recording client reviews. I'm very much in talking mode and that really, really helps me stay focused. So just, this is not even connected to the today's topic, but I just wanted to encourage you to say number one. It is okay to want, a few hours a day of childcare, whatever that looks like for you, whether you switch off with other people or whether you have an in-house nanny or whether you send your child out for a few hours like that is okay and that is great for you. And there is no one way to do things in one way to be a CEO mom because you're gonna have to find your own balance. But also you should know how you work best because that can really, really help you fit your schedule around. You know your. Particular ideal way of working, and I'm not gonna say it's always gonna be ideal, but you, you know how you work best and if you work best in sprints or you work best in, in focusing on types of, of of work writing, I'm like, I'm, I'm in writing mode, or I'm in talking mode, or it's, I'm in marketing mode or I'm in client delivery mode. It's you only, you know how you work best and I think that's a really, really important thing to figure out for yourself because once you figure that out, you'll be able to really, really craft your personal schedule according to that. And you'll know exactly again, what you have to do, what you have to get done, what you need to focus on that day, because you'll have it planned ahead of time. And that leads very neatly into what I wanted to talk about today, which is your CEO business blind spot. And what I found, this doesn't mean it's come up for for clients a lot of the time. It's come up for friends. It's come up for me sometimes also where. You have this feeling of. I feel like I'm doing all the things. I'm doing like everything right in quotes. So why doesn't it feel like this is working? So let's say you're posting, you've got offers that have sold in the past, you've taken courses, you've maybe hired a coach, but growth still can feel slow and sales feel like not consistent. And you feel like you're always one step behind, right? And most of the time it's not because you're doing it all wrong, it's because there is a particular blind spot that you really should be focusing on that you are missing because it's something that you're not seeing clearly. That's actually the root of why you feel stuck right now. So in today's episode, I wanna walk you through the five most common blind spots that I see and help you figure out which one is keeping you spinning your wheels. Because when you can name the real problem, you can finally focus on the right fix for that problem. And I'm gonna be sharing the fixes for these blind spots, for these problems, for these root causes. So stay tuned, keep listening, and of course we're gonna be diving into all of these inside scene known paid, which is my upcoming mini mind. It's officially kicking off this week and it is closing next week. So if you're listening live, it is not too late to jump in. We have our first call today. If you're listening on the day this comes out, it will be today. But even if you're not joining us, this episode is going to help you figure out what to focus on now to end this year with clarity, with momentum, with sales going into 2026. This is going to help you do all of that. So let's dive into the blind spots. So the first blind spot that I've noticed is. Leading from a mindset of chaos instead of a place of vision. So what are the symptoms of this blind spot? If you feel like you are constantly second guessing yourself, right? You're like, oh my God, but okay, I'm gonna do this. Okay, maybe I won't do it. Okay, I'm gonna do this. No, maybe I won't. If every launch feels last minute and it's I'm gonna, I, I was planning on launching this thing. And then, three days before I decided to just switch it up and launch something else. Maybe you feel like you're stuck in like these day-to-day tasks, but with no long-term direction. Like you don't feel like your day-to-day tasks are actually adding up towards an end goal, and you feel more just like a content creator or a VA than a CEO, right? You're feel like you're, I'm just doing all the work and I'm just not seeing any results. And the root problem here usually is that you don't have a long-term vision. Or maybe you do, but you. I have not been focusing on it. Your long-term vision is not anchoring your business and you're not thinking with a long-term mindset and you're very much stuck in this reactive mode making decisions based on what is urgent or what's trending or what, like the newest course you just saw, it's oh, maybe I'll do this. Maybe I'll just start a YouTube channel.'cause someone's selling YouTube course. Maybe I'll. Build my whole AI team.'cause someone said I should build an AI team, or maybe I'll just launch a group coaching program because someone said I should launch a group coaching program. Not thinking about whether a group coaching program actually makes sense for your business model. And if you are in that reactive mode and just jumping on the next thing and the next thing. And you're, and it's not necessarily aligned on where you wanna go and what your actual goal is, then this is a huge blind spot. And this is honestly the blind spot. That to me, drives every other one because if you don't believe that you're building something long-term or worthwhile, you're not focusing on what that long-term goal is. You're gonna just keep throwing spaghetti without any real strategy behind it. What do you focus on Instead, you wanna step into your CEO mindset, your CEO identity and get clear on where you're headed, right? And, and leading your business. Not like a business, not like I have to create content today. Why do you have to create content today? What is the end goal of the content, right? What is your content leading towards? And I talk about this in a previous episode where, where my husband was saying when we were driving on the highway and he saw that I was like veering a little bit like out of my lane, I was like., I'm making a, I'm making a gesture and you can't even see me, but I'm, I was holding onto to the steering wheel and the car was kind of like weaving a little bit from side to side. And he said, the problem, the reason why this is happening is because you are looking at the car in front of you instead of a few cars ahead of you. He's if you're looking, if you look at the furthest possible point that you can. You'll stay straight and you will stay in your lane. But if you're just looking at the car ahead of you and you're trying to follow just the car in front of you, then you're, you're changing, you're making these little micro moves to follow that car in front of you, not looking at that bigger picture of where your, your car is actually going. And I feel like this really, really, this really works in a business sense as well. This, this analogy works in a business sense. If you are only looking at like the next step and the next step, you're gonna be making all these little micro tweaks and things that are just based on your feelings or something that you see, or a post, a post that you see, or an email that you read, or a course that you buy. Whereas if you're looking at the long-term goal, you're gonna stay focused, you're gonna stay clear, you're gonna stay like really, really locked in. To your end goal without having to like make these little tweaks. And maybe you're are gonna tweak along the way. I'm not saying you can, right? But these tweaks are gonna be micro tweaks and not these like little pivots in this direction or that direction and never really landing on something that's gonna get you somewhere. So that is what you wanna focus on, right? Thinking about what you want your end goal to be. What is your goal for the end, at the end, for the end of this year? When you go into 2026, what do you wanna be saying about this year? Okay. What is your goal in a year from now, two years from now, five years from now? And when you know that you will know whether what you're doing is moving you towards that goal or further away from it. Okay. And inside of C, known paid, in our kickoff call, we are gonna be zooming out and mapping your Q4 with intention leading towards your ultimate goal. I have an onboarding form that I'm sending to every single person who joins. C known, paid. This is a mini mastermind. This is hardcore. This is not just like a little program where it's oh, I'm just throwing some content out there and being like, okay, do stuff now. I am having an onboarding form for each person because I wanna know exactly what your goal is and why you're, why you're coming in, what your goal is for Q4, what your goal is for your business overall, because that is going to help me coach my clients in there towards that goal rather than saying, oh, this is a good idea. That's a good idea, because they all might be good ideas or not, but they may not necessarily lead them towards. Their end goal, their end result. And in our kickoff call at the beginning of the mini mind, we're gonna be setting real long-term goals and defining what success actually looks like for you so that you feel like you are driving the bus not being dragged behind it, kicking and screaming. Okay? So that is the first blind spot, right? Leading from a place of reactivity instead of long-term vision. The second blind spot is you are creating content, but you're not really your audience is not really growing with. Buyers. Okay, so if you feel like you're posting consistently, but growth is slow or, or stale, or you have the same people commenting and everything, and you don't really see any, any new people coming into your world. Or maybe you are growing with followers and you're attracting all these really nice followers who are like, yeah, you're so awesome. You're amazing, right? But they're never really buying, and you feel like you're doing like everything, right? You're creating daily content, you're putting out emails, you're putting out a podcast or YouTube channel, or your Instagram post or whatever, but it's not really growing your audience. It's not really getting in front of new people. It's not bringing the right people into your world. The problem may be that you don't have an aligned visibility strategy, and that is usually the root problem. You might be consistent, but your content is not attracting the right new people, right? The one who are problem aware and they're ready to invest. And this disconnect can impact everything from your engagement to your nurture, to even your sales. And and I, and I've seen this a lot, right? Because. I have I have clients right now. I have a bunch of clients who are very, very much focused right now on, okay, how can I get in front of more people because their stuff converts. Alright, and here's another symptom. If you find that your stuff is converting really well, you're like, wow, whenever I launch something, it converts at 5% or 10%, which is really, really great. But a lot of times the same people who are buying, right? Or I'm never really making more than two to four or five sales at most, right? You have an audience growth problem, you are just simply not getting in front of new people and that is an issue, okay? You need to really, really focus on a strategic growth strategy for your audience. And that has, I'm gonna, I'm gonna be very honest. That has always been my problem. Okay. I have my, my email list is very, very clean. Okay. So my email list is pretty engaged because I'm always cleaning it off. I'm always like, I have a cold email subscriber sequence. So when people, have not been opening emails, not been clicking, not been engaging, they get removed after a certain amount of time. If they do not engage. And my email list growth has not been as, as great as I would like it to be. Okay. It has not been as, as consistent as I would like it to be. And I have, I grew my, my email list to over a thousand people with just, with collaborations and other people's audiences and bundles and summits and things like that. And honestly, right now I have, I'll tell you right now how, how many I have. Okay. I, I don't, I have to check. Overall, I have ooh, ooh load, load. How many contacts? I have over almost 12,000 subscribers. They're not all active subscribers, but altogether I've grown my email list to I'd say 11.6 k. Primarily through other people's audiences and through, like collabs being in other people's podcasts or running my own pod my own summits or bundles or things like that. And that works really, really well. However, I highly recommend, having some sort of paid visibility strategy. If you are just getting started or you're still at the beginning of growing your email list. Other people's audiences are the way I cannot recommend this enough. And I have an entire module, an entire module in my courses, all about audience growth and different ways to do it. But if you want really, really consistent growth to really think about, not just collaborations, but also thinking, okay what can I run something to with, putting a little bit of money behind it to grow my audience consistently. So I have new people coming into my world every single day, right? Because as a CEO mom, you honestly you don't have time to be doing everything like. By hand, so to speak, right? It's a lot of heavy lifting, putting out content every single day and expecting it to do the growth and the conversion and the nurture. So I highly recommend growing your audience through some sort of paid channel. So this would be through running engagement ads to one of your Instagram posts or running lead magnet ads to one of your, one of your best converting lead magnets. And if you don't have a lead magnet, that's what I work with my clients on, creating the best lead magnets to bring the right people in. But. If you use that as your growth, then your content can not just do audience growth and, and supplement your, your ads, but it can also do the nurture and the sales without worrying about it having to do growth as well. I'm not saying you cannot grow your audience organically'cause you definitely can. You definitely can. But it really depends on, does, is this one gonna go viral? Is this one going to land? And if you have a really, really high converting piece of content, you have a really high converting freebie that you already know works, then why not put money behind it and have a more consistent growth strategy rather than just hoping one post or another land. So inside of Seen, known, paid, and inside of Mastermind as well, we build your aligned audience growth plan. Alright? The goal is creating that evergreen content that will bring people in no matter what, identify those strategic visibility moves to get in front of the right people and get in front of the people who actually want what you sell. Because it's not just about reaching more people altogether, it's about reaching the right people. This is, these have been your symptoms, right? You're posting and you feel like not a lot of it's really happening, or you feel like the same people are buying your stuff all the time, or you feel like your conversion rate is great, but you're only getting a few sales. You probably need a you probably need an audience growth strategy. Okay, so blind spot number three is not really knowing what you're known for and the symptoms for this blind spot are things like you're getting comments on your posts oh wow, you're so inspiring. This is so amazing. But no one's really asking how to work with you. Or if you feel like you're constantly tweaking your bio or your offer or your niche, it's I work for, I help moms who are postpartum and wanna lose 15 pounds while eating pizza. And you're like, no, actually I help moms who have a few little kids and don't have a lot of time. Or I, and you're like getting, you keep tweaking it and tweaking it, tweaking it, but it never really seems to totally land if you feel like maybe you're posting every day. But none of it is really leading to sales. Or you've got 10 different ideas for your next offer and no idea which one to pick because you could pick any of them and you're so great at all of them. And. Maybe you feel like you wanna be the relatable person that people can relate to and connect to, but you feel like all that's doing is making you just blend in with everybody else. And the root problem here is that you have not nailed down your signature genius, okay? That core, this is what I do positioning that makes people say, oh my gosh, I need that. You are the person who needs to help me because this is what I need, right? So your message feels messy, and you do not become the obvious choice for your ideal client. Yeah, because people don't know what to remember you for. Okay. Or they don't even know how to refer you to other people who do need what you have. So what you wanna focus on, right? Instead of, instead of focusing on, okay, like I'm gonna just put out more content, I'm just gonna create another offer. What you really need to do is get really radically clear on what you help people do, how you do it differently, and why they need you, right? Not just any coach service provider, why they need you specifically, right? And then you can build your offer, your content, your launch strategy around that clarity. I know that if moms want to create a business that has, is simple, it is scalable, it can grow in income without you having to work more hours that you can run it in four hours a day or less sometimes, right? If you want a business that you can build every piece of your ecosystem while still being present with your family. Where you can have leads and sales coming in on a regular basis where you where you have a very, very clear path from discovering you to working with you in your signature offer where you can create a scalable one to many place that you can drive all of your best leads to and you can grow that while being a present mother, then I know that people need to work with me. Because I've done it with babies, I've done it with bigger kids. I've done it with babies and bigger kids, right? I've done it across the board and I've also done it the wrong way, and I know exactly what they need to avoid. And there's a path to doing this, right? There's, there's there's different steps. There's the steps that they, I take them through to get radically clear on this and get clear on their signature offer, on their most premium offer, on their scalable offer. This is all stuff that I do with my clients, and I know that I'm the go-to person for this because this is my zone of genius. I've done this as. A mom of four children, of five children, of six children, right? And I have done it throughout all this, all these different stages of motherhood, and I know I can help people through this business kind of journey as they go through their stages of motherhood, right? And this is exactly what we do together inside of Cone Paid, right? In October, we're gonna be focusing on known and we're gonna be pulling out your unique angle, nailing your go-to for message. And we're gonna be positioning your offer, your signature offer, so people instantly get it. And we're going to launch your signature offer accordingly, so that you and you show up. People are already primed to buy because they know what you are best at and why they need you. Your goal is not to be known by everyone, for everything. It is to be unforgettable to the right people, okay? That is blind spot number three. Blind spot number four is you don't have a sales system. Alright. And symptoms of this are income is unpredictable, right? Maybe, it's up, up and down and some months are great, some months are not so great. You have no idea. You have a bunch of offers, but none of them are really field dialed in. Are really perfected. You have not you don't have any funnels behind them. You don't have any, any constant ways for people to buy them. You don't even have pathways of, you don't have pathways of cash, essentially. People cannot just come into your world and buy something from you immediately. And if you feel like you're nervous every time you promote because it might not work, you feel like you're like running behind, or it was a last minute launch, which we discussed in the first blind spot, which is why I said that is really the root cause of everything, right? This probably means you do not have a consistent sales strategy. So you're either launching randomly or you're relying on some sort of dream funnel that's never been built. You don't really have a a a, a consistent cash now income plan or a long-term system to build on. So what do you wanna focus on? Number one is focusing on really dialing in your messaging for your main offer, because that is what you wanna be known for generally, okay? That is what you wanna be known for, and people know about you or hear about you. They're like, oh, she does this. But if you really, really wanna have a way to be creating sales consistently, you wanna have a front end sales system that works now and will keep working later. Okay? What I mean by that is having a front end offer that is geared towards your ideal client and not your ideal client. As a beginner, your ideal client right now for your premium offer. And that is going to enable you too, when you are not focusing on selling out your premium offer, bringing people into this lower ticket front end place to be. Whether you're gonna do this through ads, you're gonna do it through a little mini promotion of your front end offer, or you're gonna do it just through your content and being like, Hey, get this$27 thing, get this$77 thing. Because if you have somewhere to focus on, something to sell. In between doing your promotions for your signature offer you will now have a way to be bringing people in and creating that pool of leads to sell to later on. You always wanna be building that pool of ideal clients for your offer, even if they're not ready to buy this second, but at least they are the right people. And when you do that, you'll have a sales system that works now and keeps working later. And I'm going to, build on this sales system plan thing in the next blind spot, okay? But in November, all right, we are gonna help you create both. You're gonna have a values aligned Black Friday offer that brings in premium clients. You're gonna have a very, very, very. Specific front end offer that is you're focusing on selling over Black Friday. That will be bringing in the right people for your premium offer, which I'm gonna teach you how to turn into a simple evergreen front end that creates consistent income and that is going to help you know what you're selling and why and how to get it into the hands of the right people. Okay. And that is, this, is that kind of part one of the sales strategy, the sales system is having the right things to promote, and having the right sort of offer suite so that you can move people depending on where they are in their readiness to buy throughout your offer suite. And I will help you do that in the scene known paid mini Mind, because that honestly is what's going to build, is what's going to build your your pool of ideal buyers. And when you have that, you can launch your primary offer whenever, and there are gonna be people who are ready to buy. So that is blind spot number four, and to continue on this blind spot, number five is that you keep losing momentum every quarter. Okay? You keep starting and stopping you, maybe you're unsure of what to sell next. You feel like you do a big launch and then you have a really, really low month because you, you're not launching. And honestly, as moms, we cannot afford to have a business like that because we need to have a business that will continue to grow and pay us consistently. All right. We don't, we, we cannot afford to have a big, big launch and then have a$2,000 month, all right? That's not how things work. Okay? Your root cause is going to be your momentum map. Your root cause is gonna be your lack of sales system. You need to have a sales plan. That connects the dots across your offer and audience journey. So again, you have your sales system, and now you have to have your sales plan to decide how you're going to bring people into your sales system. Alright, so the real problem is that you do not have this in place. So even when something does work, you don't really know how to repeat it, and you burn out trying to rebuild it every time. So what do you wanna focus on instead? Designing that sales plan that flows, builds, and compounds over time. Okay. I had to take a little pause because I had to go pick up the baby and I am back with blind spot number five. Right. And we were talking about the idea of creating a sales plan that flows and compounds over time. And I call this my momentum marketing method. And I taught this a long time ago and I still use it till today. But you wanna create a sales plan that actually makes sense, right? You wanna create a a strategy that creates opportunities for new people to come into your world, for your cool to warmish leads to get warmed up, for people to actually buy into your offers people to buy into your smaller offers in order to move to your other ones. Every month in your business, you have the opportunity to create these different kind of anchor points where you're creating opportunities for growth, for nurture, for sales, and when you create a sales plan that actually makes sense, you are able to work backwards and. And actually plan your sales activities and what you're actually going to do. So if you know you're gonna be launching a specific offer, then you know, you can launch the entry point or a lower ticket offer or something that leads to it a few weeks before that, right? In order to create buzz, in order to create demand, right? So when you are creating your sales plan, you want it to number one. Actually make sense. Like add up to what your income goal is and work with the offers that you have. Number two, be something that you can actually deliver on, right? So you don't want to work on a sales plan that's going to stack your calendar with so many one-to-one clients that you don't have time to breathe or even market for new clients later on when those contracts end, right? So you, but you also wanna create one that actually makes sense in the context of your offer suite. So you have people coming in again, so you have people, coming into your world through a low ticket offer, a low ticket sort of like mid ticket little mini course or some sort of live training that you do. And so, you know, like, well, if I wanna sell my premium offer, whether that's a, that's, that's a service, or maybe it's a mastermind, or it's a group program, so I wanna sell that, let's say in March, then you know you wanna launch this front end offer. In, let's say February or let's say six weeks before your your, your, your launch date for that offer, because you wanna start highlighting the problems that you solve within that offer. And so you wanna give people time to bind to that offer. Utilize it actually, like go through it, whatever, whatever that offer looks like. And then start creating demand and building up that, like showcasing that gap for your higher ticket offer, right? So when you have a sales plan, you now have a. Reverse engineering strategy to move people from one offer to the next, from not knowing you to, you know, discovering you to getting, you know, getting to know you, to buying from you, and then moving into your highest level offers. And so in December, we are gonna be creating your full 2026 sales and visibility plan. You're gonna plan your year ahead with your income goal in mind, knowing exactly how many of your primary signature offer you wanna sell but also building in time for growing your audience, for nurturing your audience into that offer for intentional rest, any calendar that will build momentum and not just like, be like, I'm gonna sell this today. I'm gonna sell that other thing tomorrow. You're gonna have a plan that actually makes sense. You are never gonna have to sit down and be like, well, what do I sell now? Again, because you always have something to sell and you can come up with that right now, but you honestly, I really feel that instead of just sitting and being like, well, what do I sell now? What do I sell this week? What do I sell next week? Having a. A plan that fits within the bigger picture of your business fits within the bigger picture of your year. You are going to be much more effective and your sales are gonna be much more effective when you do this. So let's just break it down and recap. Number one is your mindset and vision. You need CEO clarity, okay? You need to know what the long game is, what is your long term goal? Audience growth, right? You need a line visibility to get in front of more of the right people, your message and your offering. You need that signature positioning. And get being known for your unique genius. You need a sales system, right? You need a way for people to buy from you, both now and also being nurtured into buying from you later. And you need momentum, right? You need a mapped out sustainable sales plan. And whatever your biggest blind spot is in all these five, we are working on it inside of seen, known, paid. And if you're listening in real time, we're literally kicking off this week. But if you join the next week, you can do that too. We're gonna have a recording, a replay of our first call, but here's what we're doing together in September, we're focusing on aligned audience growth with Evergreen and time strategies. In October, we're focusing on your offer clarity and launch your launch messaging and expert positioning for your signature offer. November, we're focusing on your front end sales system and Black Friday planning or your. November sales planning so that you can create an offer that will bring new people in, but we'll also position them for your signature offer. And December, you're gonna be creating your 2026 Business Roadmap and Momentum plan, and we're also going to be hosting some sort of conversion. Event or experience to move people into your 2026 offer and pre-sell for this upcoming year. Plus, we're gonna be kicking things off of the full Q4 strategy mapping call to anchor it all in. So the link is in the show notes, or you can DM me blind spot on Instagram and I'll help you figure out exactly where you wanna focus first and what your biggest focus needs to be inside the mini mind. This is your chance to finish 2025, really, really strong and step into 2026 as a CEO Mom that you. No, you are meant to be. Alright, so I cannot wait to hear back from you about which blind spot. Was your biggest, where you feel you really, really need to focus. And I would love to help you inside of seeing known, paid. If you have any questions about the program this is your chance to ask. I answer. I'm open to any questions inside of my dms and Instagram. We can chat back and forth in the, in the dms and voice notes, whatever you would like to make sure this is a good fit for you. But if you've been interested in working with me in my mastermind, you wanna kinda see what that's like. What is it like to work with me in that high proximity capacity? Really, really know what it's like to get my. Feedback and my eyes on your offers, on your business, on your messaging, on your marketing. This is your chance. I'm literally, this is such an amazing deal. It's literally, I think it's 50% of what my CEO Mom Mastermind is, but you're still getting extremely, extremely, extremely high quality support. So I cannot wait to see you in there, and I cannot wait to get started with my people. It's gonna be so good. So let me know what your biggest CEO blind spot is, and we can talk about how to fix it. Alright, have a wonderful rest of your day and I'll see you next week. I can't thank you enough for listening to raising your business. I hope this episode has inspired you to take another step towards building a business and life that you love, and growing your income in a way that works for you and your family. If you enjoy this episode, please take a second to rate and review and let's connect that on Instagram screenshot and share it on Instagram Stories so we can get the word out to more mom business owners like you. Tag me at the El Behan and share your biggest breakthrough from today. See you next week.