98. From Services to Strategy: Why Selling Coaching Feels Harder (and How to Fix It)

Back when I was selling done-for-you funnels, ads, and launch plans, I could close a client in my sleep. Discovery calls were a breeze: I'd walk them through my strategy, they’d say yes, and we’d get started.

But when I pivoted to coaching? Crickets.

Even with a dozen free calls and solid experience, I couldn’t sell a single coaching package. It was infuriating.

If you’ve ever felt that way, this episode is for you. Because here’s the truth: moving from selling services to selling strategy isn’t just a business model change—it’s a mindset shift. You're not just selling your hands anymore... you're selling your brain. And that requires a totally different kind of marketing, messaging, and confidence.

In this episode, I’m breaking down exactly what makes this transition so awkward and how to fix it. Whether you're pivoting to coaching, adding a course, or trying to sell a more leveraged offer, you'll walk away with a better understanding of how to position, message, and sell what’s inside your head (and why it’s worth premium pricing).

What you’ll learn:

• The invisible "double sell" keeping your coaching offers from converting
• Why free calls didn’t work (and what did)
• How selling a vision is different from selling a deliverable
• Messaging mistakes that sabotage your strategy offers
• Three ways to shift your sales process for higher-ticket coaching
• What services still teach you about leveraged offers (and why you don’t have to ditch them completely)

Your Next Steps:

1. Share this episode with a business bestie who's pivoting into coaching.
2. DM me on Instagram (@theyaelbendahan) with your biggest takeaway.
3. Apply for the CEO Mom Mastermind to take your business from stuck to scalable at www.yaelbendahan.com/mastermind.

Timestamps:

00:00 – The shift from selling your hands to selling your brain

03:00 – Why selling coaching feels awkward (even when you’re great at sales)

08:00 – Coaching is selling belief—services are selling certainty

13:00 – You don’t have to ditch services to start coaching

16:00 – 3 messaging shifts to sell coaching with more ease

22:00 – How we build leveraged offers inside the mastermind

26:00 – A pep talk and your next step

LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix

🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod

💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers

💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan

Transcript

0:00

And my coach, said to me, Yael, you're not just selling people on your hands, You're selling them on your brain, and that is a completely different set of skills. And I was like, oh my God, this is so true. Welcome to the Raising Your Business Podcast. I'm your host, Al Behan, founder of CEO Mom Academy, mom of Six and Lifelong Reading addict. This podcast is here to empower moms to run their businesses and lives like the powerhouse CEO. They are. I want you to believe that you can have the business success you desire. And be present with your family and to give you my best tips and strategies for how to make that happen. I'll be sharing the honest reality of balancing business and motherhood biz models that work for you. Marketing simplicity, and the mindset of A CEO, mom. Now let's dive in. Hello. Hello. Welcome back to Raising Your Business. And today we're gonna be diving into something that a lot of my clients have struggled with in the past. And it's come up so often and it actually came up for me too in my journey from service provider to coach. And I really wanted to talk about it today because it was really important to me that you understand this and understand why things might feel harder than you thought. And. This is the mental gymnastics of switching from selling services to selling coaching or consulting or courses. In other words, selling your ip. So listen, I've been exactly there and that's why I feel like I am supremely qualified to. Teach my clients and show my clients not only how to sell their premium services, which is what I've done in the past. And I've actually been doing two lately actually I've been doing some done for you services just because it's just been easier for me as I've been really like honing in on my messaging for my coaching just to offer services that I know I could do in my sleep, right? So when I was doing marketing, I was doing launch plans in my sleep, I was doing Done for You funnels. And I was doing, Facebook ads, whatever I was, whatever services I was doing, I could sell those things at my sleep. I was converting so well on discovery calls. I would just get on, I'd be like, here's exactly what we're gonna do. Here's the strategy of how we're gonna do it. And people would be like, oh my gosh, yes. Thank you so much. Boom. Okay. It was just very simple. And yeah. I did have a period of like burnout in terms of offering too many different things. And that was when I switched into doing productized services in 2020. Because I was pregnant, I was tired. I I just did not have the energy to be selling all these different offers. I just wanted to focus on one thing and do it really well. And that was when I went from making a$2,000 month to a$20,000 month within 60 days. That being said, in 2020 was also when I pivoted into coaching and courses and it was a whole different thing for me. And suddenly I was feeling really awkward on calls. I actually offered like a whole bunch of free coaching calls, like free calls to sell my coaching, and I sold zero. Zero. On those calls I was second guessing my prices because I'm like, can I charge premium pricing if I'm not doing it for them? And I was just like, lowkey spiraling over whether people actually buy without me just doing the thing for them. So if that sounds familiar to you, if you have, if you are transitioning, if into coaching or selling courses or selling products from doing done for you services or you already are. Offering these things and it feels harder than it should, and you feel like you're just not converting the same way as you did when you would get on calls to sell your services, this episode is going to be for you. So I remember a conversation that I had with my coach, Julie, that completely reframed this for me, and she said, I was like, I don't know why this is so hard. Like all I wanna do is sell. I wanna sell. I wanna help people. I wanna help people through coaching them through things. I love doing this with my service clients. Like I love the coaching piece. I love teaching. And I'm like, why is it so hard for me to, if I was getting on discovery calls and selling services so easily, why does it feel so hard to sell coaching? Why am I getting on these free calls and nobody is actually converting into coaching? And when I said I've never sold coaching on. A sales call before I haven't because I tried the free call method for I don't know, a few, couple of months. It did not go well for me. And then I was able to figure out why it was not going well, and I'm gonna share why in here. But I realized that like I needed a different way. I needed something different in order to actually sell people into working with me in a done with you capacity. And she said. my coach, Julie said to me, she said, Yael you're not just selling people on your hands, okay? You're selling them on your brain, and that is a completely different set of skills. And I was like, oh my God, this is so true. Selling your hands and selling your brain are two completely different things, okay? And I was like, oh my God. Holy crap. Yes, this is the problem, and I'll tell you not only what the problem was, but why I was doing it wrong. So when you sell services, okay, you are selling certainty, okay? They are paying you to execute. You are in control. You know what you're doing because it's easy to be confident when you say, Hey, I'll build your funnel. I'll write you emails, I'll write your sales page. I'll build your website. I've done this before. Here's the proof. Boom, right? But coaching is a whole different ball game, right? Because now you're selling them a vision. You're asking'em not to just believe in you, which is easy to do. If you believe in yourself and you believe in your ability to deliver a product, then that is so easy because you are totally confident in yourself, but you're not asking'em to just believe in you. You're asking them to believe in themselves as well. You are asking'em to invest in a future version of themselves that doesn't maybe exist yet because they haven't achieved those results themselves, and that is scary for them. So then what ends up happening, you start doubting too because like again, you're not just selling your hands, you're selling your brain, your strategy, your way, you're thinking, your ability to hold space and guide them and not just do it for them. And that my friend is a double cell. And that is why it becomes such a different process. Okay. And. When I was when I was getting on these free calls, okay okay, backtrack. I would get on a call when I would get on a call to sell services, right? I'd be like here's the strategy we're gonna map out for you. And then I would get on, I would get on discovery call. I'd be like, ask them a whole bunch of questions. Where are you right now? Where are you wanna be? And they'd be like, okay, here's what we're gonna do. In fact, when I would sell, when I would sell ads and I would sell funnels. I would literally map out like, here's the exact ads we're gonna run for you. This is the process of ads we're gonna run. I would do a little, it would, this actually increased my conversion rates so much. I would do a little loom video being like, okay, here's your free offer. Here's your paid offer. Here are the kinda ads we're gonna run to this. Here's the kinda ads we're gonna run to that. And this didn't, did nothing from my, this is not lower my conversion rate.'cause they were like I'll just do it myself because they didn't wanna do it themselves. That's why they were getting on the call me in the first place. So I would show them their whole strategy and they'd be like, whoa, that's a lot of strategy. You obviously know what you're doing. Please do it for me. And that was it. Okay. But when you're selling coaching, when you're selling consulting, they have to believe that they can do it, right? Because if you're saying, Hey, this is what we're gonna do together, here's what I've done with my clients in the past. They're like, okay, great. I believe you, you can do this. But if there's, if you're saying, okay, here's this whole big strategy. A six month plan, right? And then you're not showing them how they're going to do it and what's going to change in them in order to help them create that reality. They're like this looks like a really big complicated strategy. I'm gonna go try to implement this myself and I'll get back to you. And that's exactly what happened to me. I got, I think, like 10 or 15 free calls, and I did not. Convert any of those people into coaching clients.'cause they were all like, re this is so great. Thank you so much for this strategy. I'm gonna go try to do this myself now. And they never came back because they were so overwhelmed. And at that point, that was when I was able to shift my strategy and shift my method of sales, and I started selling my coaching and my programs. Via my content, via my events, through live trainings, evergreen trainings. And this was really, really the difference for me. This was like the, the, the moment where I realized I had to change the entire way I thought about selling and messaging. So I went from getting on. Free call after free call, after free call, and not selling a single person into coaching. And at this point I was pregnant with my daughter. I was like, I, I don't wanna be selling just services anymore because, you know, I don't have as much, I'm not gonna have as much time to deliver the services and I wanna be able to give my clients exactly what I promised them. And I was like, I really wanna move into the coaching space. I was doing free call after free call, after free call, and nothing was working. And within a few months I shifted my entire strategy. I. I ended up doing a live challenge inside of my Facebook group learning how to sell to the masses, selling people. I think I converted like it was a good three to 5% conversion into my first group coaching program, the accelerator, and then. From then on, it was just incredible. I was able to go from that to revamping my group program, then running an entire new promotion for it towards the end of the year when my daughter was already born after she was born and filling my group program over and over again. Both live launching and on Evergreen using this updated messaging strategy. Okay, so let's break this down. Selling services again is selling certainty. Okay? You have a clear scope, you have clear deliverables, you have a clear outcome. You're in the driver's seat, you know you can do it right? And your confidence comes from your experience, right? I've done this a hundred times, I can do it again. This is not a problem. Alright. Selling coaching is selling belief. Okay? You're selling the possibility they're in the driver's seat and you're navigating. And if they don't have confidence in their ability to, I don't know, follow directions, or maybe they are a new driver and they've never really done a long road trip before, like I'm thinking about now, and I just got my, I just got my driver's license in April. And I and I was, I was, I drove around my neighborhood. I'm like, that was fine. I can do this. And then my husband was like you're driving me to the airport in July, so you better be ready to do that. And I was like, I've never even Dr. Driven on one of those like big gigantic highways before I'm so nervous, I don't wanna do that. And he was like I guess you better practice, right? And so what did we do? We drove to Jerusalem back and forth. Quite a lot of times. And then I drove there by myself with my friend who was not, my husband, who was not sitting next to me, instructing me what to do. But I was like, okay, at least I'm not alone. And then I was like, okay, I feel more confident driving on highways. I've never driven to the Tel Aviv area before, but like I could probably do it right? Because I have the skills that, once I gotta the point of driving my husband to the airport, I was fine. I was like, okay I believe in my ability to do it right. And my husband had to show me that he believed in my ability to do it too. And that's, it's just so funny'cause I'm like, this is such a good analogy. So they have to believe that they can execute with your guidance, alright? Which means you're not just selling your method. You are selling their commitment to growth. You are selling their decision to trust themselves. You're selling them the idea that what, even when it gets hard, they're not gonna ghost themselves and they can do it right? And here's where it gets spicy. If you don't believe in their ability to get results, they won't either. But if they don't believe in their own ability to get results, they're probably not gonna get results. And then you are gonna not great, get great results with them as a client. And they're gonna be like maybe I shouldn't have joined this program because I don't, I didn't believe myself. So number one is you have to sell with conviction in your process.'cause that's important, right? You have to speak to the future version of themselves. You have to validate their fears without coddling their indecision. Because if someone comes into a program saying, I'm not really sure if it's gonna work, then I don't know. I have serious doubts that it's gonna work. That okay. So that's why I really am not a hard sell into my programs.'cause I'm like, if you don't believe it's gonna work for you, it's not my job to, to hold your hand and, like change, wipe your butt so to speak, right? And be like, no, it's okay. I'm gonna hold your hand. I will hold your hand through it all. When it gets hard, when it's tough, I will hold the belief for you in the times when it feels a little bit hard to hold the belief for yourself. But you have to come in knowing that you. If you're not capable right now, but you are gonna get there because you believe that you will build the skills. And I have to show you that I've helped my clients build those skills. Okay? And just to give you some perspective, coaching does work. It is a proven tool for transformation, alright? In fact, I looked this up and according to the International Coaching Federation, 99% of individuals and companies who hire a coach report being satisfied and 96% say they would do it again. Okay? It is a powerful thing and you can offer something. Excuse me. You can offer something with real ROI. But. The cool thing is you don't need to necessarily stop offering services in order to add on consulting your courses. So I'm not saying that you need to be like, okay, go all in on coaching and go all in on consulting and then, and then and good luck, keeping your finances up. In fact, my client, was saying she loved when she came to my mastermind, she was like, I love that you were not like, okay, now you're gonna stop doing your offers. You're, you're above that, you're above your services. You're gonna go only, only consulting. You're only gonna sell your courses and we're gonna run tens of thousands of dollars of ads to your course. I was like, no. In fact, I think you should continue offering your services as long as you want, and if you enjoy offering your done for you services, by all means do it because I. Honestly, I not, I think one thing feeds the other, the more you're offering those services, whatever those services look like. Okay. And I don't think you have to do it forever if you don't want to. I think eventually you're gonna wanna significantly scale down, especially if you're a mom because you just have limited time. And when you have leveraged offers, you're gonna feel so much more excited about selling those'cause those do not add to your time. But my client, Catherine said this and this is a fact. When she created her course on her process that she helped her clients through when she taught photographers how to style brand photo shoots, which is exactly what she did with her one-to-one clients. Not only was she now able to fill the gap in the market from the people who were not able to work with her one-to-one, because they just didn't have the funds to do that at that point. But she also became much more confident in her process because she had broken down her process to teach it and because she'd broken down her process to teach it, she felt so much more bought in on her process. She goes, wow, this is freaking amazing. This is actually brilliant. In fact, I pursued, probably be charging more. And she raised her rates now that she believed in herself even more because creating, walking them through that process showed her as well that her process was incredibly valuable and premium and high touch. She believed in it so much, she actually increased her prices and her next clients paid it without batting an eyelash, like no problem. And she charged it without batting an eyelash because she was so sold on herself. So I really feel that. Offering whatever services you offer, whatever, whether it's done for you or one-to-one really gives you a lot of content, a lot of hands-on experience throughout. And you can really see what's working in the market, what's not working in the market, and then you are able to serve your consulting, your course clients much better. Okay. So I think that you should continue offering your services as, as long as you'd like to, right? I just don't want it to be the only thing you can sell in order to make money. Because as a mother, again, you are gonna run out of time. All right, your kids are gonna get older, they're gonna need more of you emotionally, and you're gonna be like I can have more than one call a week. Now what do I do if all if 75%, 80% of my revenue is coming from one-to-one services? So I want you to be able to phase that out as much or as little as you'd like. But I feel that the services s they serve, they actually feed your process and your teaching and your leveraged offers and your process, you're teaching. Your leveraged offers actually serve your not serve. They actually feed your services because they help you get more and more confident in the value of your service, the value of your offer. Okay, so I'm not saying we need to stop offering services. I'm saying I would like it to be optional. I would like it to be you take on as many one-to-one clients as you desire to and not a single one more because you don't even have to. That is what I want for you. Okay. So here if few tangible tips,'cause we always want something tangible. Ways to shift your sales, your messaging when you're selling coaching instead of services. So the truth is this is probably not gonna hurt even if you are still selling. Services. Okay. Because honestly, the more specific you can get in your content in your messaging in general, the more people are gonna be sold on you before they even get on a sales call. And the truth is, I highly recommend when you're, when you are selling services, I always talk about the idea of productizing your services. I talk about this in CO Mom Academy, like that's what I teach in CEO Mom Academy, which is how to productize your services. Because the more your service is like a product, the easier you can. Sell it in content and the less likely it will be, you actually have to get on a call and customize every single offer to every single person. And I'm not saying you're not gonna have customization along the way, but I do believe that. The more streamlined and templatized to an extent your offers are the more you have space for customization.'cause a lot of the legwork is done for you. I think that these messaging tips could really help you even if you are still just selling your services because you. It's gonna help you just get a lot more specific when it comes to when it comes to your messaging. So the first one is Naming the Gap. Okay? So you wanna talk about the difference between where they are and where they wanna be, but you wanna make it feel clear, wanna make it feel real. Okay? So what I would say about this is instead of just, saying, oh, you're gonna get from here to there, you gonna,'cause it's a, I take you from, I couldn't, not knowing what to say in order to sell, in order to know, waking up and knowing exactly how to market yourself. That's not very specific. That is, it's, it's a tangible idea, but it's not very specific. So instead of, feeling confused, you could be like I take you from. Putting your baby down for a nap, sitting at your laptop, opening a computer, and staring at a blinking cursor in your Google Doc not having any idea what to say or even how to get your next client right. Then I take you from that to opening your content Google Doc and have a high converting post spilling out of you within minutes without even using chat GBT because you know exactly what to say to your ideal client to get them jumping into your inbox that is specific. That is tangible. That's the gap. Okay. And then another important point is to name what are they missing, right? In order to get there. And you could say there's a lot of things missing. And usually the gap is your framework, which I'll talk about in a second. But the gap is gonna be your framework. It's gonna be your process because you're like in order to get from here to there, here's what you're gonna need. You're gonna need to have your messaging nailed down. You're gonna need to make sure that your offer is super clear you to make sure that you know exactly who you're selling to and what stage of awareness that they're at. And when you have all this in place. You are gonna be able to create content so easily because you know exactly who you're speaking to and you're gonna feel like you're just sitting in a room talking to someone on a sales call. And I think that's also really important to realize it's much easier in a way to sell someone on a sales call. Because you can really customize what you're saying to each individual person. But when you're trying to sell to the masses and actually have a client, like I mentioned this in the past, I have a client, Katie, who specializes in this, for turning your messaging into mass messaging. Then you can't really customize your piece of content for every single person who's reading it. So you have to really just be speaking to a very specific person and that person will know exactly that you're speaking to them. People who are not that person are gonna say, oh, I guess it's not for me. And that's exactly what you want. The second piece you're gonna wanna do is show the identity shift. Okay? So instead of using language like, you're gonna build a funnel that makes you money every single day, right? You use language like, okay, you're not just building a funnel, but you are becoming the kind of CEO who can who can launch an offer and have sales spilling into, my sales notifications, immediately popping up because you know exactly what your people need and how they need it, right? So you are so connected to your audience and it just becomes like natural to you and you wanna show them that they're capable of doing the thing you're helping them do. And not only are they capable now of becoming that person, but that they can. Upgrade their identity to become the person they want to become. And the one way I really like to do that is bringing proof of what they've done before. So instead of saying oh, you're a mom and you really want money'cause you want to support your family, which is true, right? But I would say you are a mother, right? You are balancing your family, you're home, you're delegated, you're, you're teaching your kids how to do chores, you're delegating things to your husband. Although that's the whole other conversation about the mental load of being a mom and all that, but we're not even gonna get into that right now. But what I'll say, and I've said this in the past, the same skill sets that make you a fantastic mother are also gonna make you a fantastic CEO. And here's why, right? So now they're like, wow, I already had this, like this is already inside of me. I just need to bring it out in a different way. And that helps them believe that they are capable, all right? And if they're not capable, okay, then you're not your ideal client. Your ideal client is the one who is capable of achieving that results. That's what makes'em ideal, right? So it, if you're like, I am tired of speaking to the people who have major mindset issues, then don't speak to those people. Pe speak to the people who are a few steps, past that and have already maybe done some of the mindset work and now they maybe need help on the. On the upgrading mindset and the higher level mindset. Okay, fine. But you're not speaking to someone who does not believe they can make any money and saying, I promise you, you can make 10 K months, because they're not gonna believe that they, that is a big leap to make. So you want to make sure, again, you're speaking to the right people and you're also showing them the identity shift they're going to go through and how they're going to go through it. And the third thing is backing it up with process. And I think this, honestly this across the board. Is going to serve you no matter what you're selling. Okay? So whether you're selling a service, of course a coaching program, one-to-one group does not matter. Okay? You're gonna wanna share how your method supports them, okay? So it's not just I believe in you, right? Which is great and you should believe in them, but also, here's the strategy we're going to follow together. And that is why I'm a hundred percent going to tell you to create a signature framework every time. Because when you can back up your transformation statement with, here's how we're gonna do it, you are gonna see the light turn on. Okay, now this is a little bit meta, but I actually did this in my standout and sell mini course. I ran this as a challenge. I showed them how to create a signature framework and I also showed them how they could use it to craft their deliverables, how they can use it to ize their service I, how they can use it to create their entire offer suite and their marketing plan and content plan. And then I showed how we're gonna do it together and that that converted incredibly well that that challenge into my group coaching program because they were able to see what the process looked like through me showing them how to create their own process. And they're like, oh wow. I can create a signature framework. I do have a process, I do have a repeatable process and all I need to do is share it more. All I need to do is just lean into it more in my marketing and my messaging, and they're like, oh my God, this is mind blowing. And I got had such a great conversion rate on that challenge because people really able to see that. So remember that when you're selling a done for you offer. You are not just showing the tangible steps that you're gonna take together. All of that is important, but it's also gonna be sh sharing the identity upgrade that they are capable of making in order to get the results you are calling them forward towards the person that they know they can be, and just want the roadmap to become. Okay. And that's honestly it. So it's definitely a, it's definitely a mindset leap to go from a service pro like my coach said, from selling your hands to selling your brain. But it is doable. It is possible. Okay. When I made that leap, I went from making,$110,000. In a year or two, making over$200,000 in a year. So I'm not saying it's a hundred percent possible and it does, you do not need a huge audience. You do not need ads. You do not need fancy funnels, right? You just need the right process. You need the right messaging. And if you're like, oh my gosh, I would love for someone to pull this outta me. I would, I have services. I would love to have more of a dumb with you or, DIY offer. And I'm not really sure what that would look like or if I even can do that, or if I have an audience that's big enough or what kind of dumb with you offer, or what kind of DIY offer I should create. Should it be a membership, should it be template? Should it be a group program? What do I do? The CEO Mom Mastermind is for you. If you are a service provider and you're like, I'm so ready to, maybe you don't wanna. Delete your services altogether, but you're like, I would love to have some other streams of income in order to to make sure that like I'm only taking on the most ideal clients for my services, and I do not need to depend just on my one-to-one services to hit my income goals. That is what the CEO Mom Mastermind is all about. So we get crystal clear inside the Mastermind on the transformation that you provide. How to articulate so your dream clients get it instantly. Okay. We have processes we go through and like I said, my client, like she, when we went through that process, she not only sold her course through that process and had an incredible conversion rate, but then was able to really upgrade her pricing and her mindset around her services. And sold them like, like hotcakes because she believed in it so much that our clients felt that too. So we wanna make your me messaging magnetic enough to book out your offer without the hustle. Create an amazing front end funnel for that highest ticket premium service. You're attracting only the most bright, the most perfect people. And then you're also gonna get feedback for me on your copy to make sure that you are really nailing it when it comes to your branding, your marketing. I am very hands-on inside this mastermind. It is, it has limited spaces because I'm so hands-on, right? You have unlimited reviews of your copy your marketing plans, like currently right now, I'm in the process of going through my client's launch emails to help her map out her evergreen funnel for the same offer that she'd already sold twice. She did really well with it and now she wants to turn it on Evergreen. And now we're, we are currently auditing. To create an evergreen funnel that is set up for ultimate conversion. So this is the kinda stuff that we do in there. It is very much hands-on, and it is for the mom who is ready to add a leverage stream of income to her business, right? Whether you've booked out your services or you're like, I've booked out as far as my time goes. I cannot take on any more service clients, but I wanna make more money. This is for you. So if you're ready to move from, I think maybe this could work or. Can this convert or can I get those people in to, I know this converts, I have another stream of income. I wake up in the morning not needing to sell all the spare hours that I have in order to bring in clients. Then. You want to be part of the CEO my Mastermind. We are currently still offering this crazy high level of support at the current investment. And things are probably gonna be shifting in 2026, just like a heads up because I'm probably gonna have two different tiers. It's gonna be a little bit different. But if you feel like you want this one-to-one hands-on work with you at the current investment, then this is the time to join. So when you join before the end of October. Alright, and we've got this going through all through October. When you join before the end of October, you are going to get a bonus, a 90 minute intensive with me in addition to your onboarding call with me that you can redeem at any point throughout your year in the Mastermind. And I actually just offered a six month option. So if you're like, I don't know if I'm ready for a full year yet, and you wanna join for six months, there is the option to do that as well. So if that is something that interests you and you're like, you know what, I would love to be able to join for six months and really dig my, dig my teeth in to this next stream of leveraged income, then. We are available for that. I'm here for that. I would love to chat with you. So goia al n.com/mastermind to apply or DME Mastermind on Instagram at via han, and we can chat about whether the Mastermind is a good fit for you and how exactly we would work to increase your income without having to increase your work hours. Because as moms, that is what we want. That is what we need. We need a business that serves us in our mom life, not one that takes it over and basically replaces our presence with our family.'cause that is not what we're all about. That's not what we created our business. That's not why I created my business. And I'm willing to bet if you're listening to this, it's the same for you. So to recap, selling services equals selling certainty and selling coaches equals selling the belief in both you and in them. It is gonna be a mental leap, but once you make it, your sales are gonna get way easier. And if this episode gave you a breakthrough. Share it with a business bestie who's making the same leap, right? The more people you share this with, the more moms I can help impact, and that is my biggest goal, okay? I just want more moms to be able to make a lot more money and, just basically give their families a life that they deserve. So listen, keep showing up, keep sharing your brain. It matters more than you think, and I'll see you next week. I can't thank you enough for listening to raising your business. I hope this episode has inspired you to take another step towards building a business and life that you love, and growing your income in a way that works for you and your family. If you enjoy this episode, please take a second to rate and review and let's connect that on Instagram screenshot and share it on Instagram Stories so we can get the word out to more mom business owners like you. Tag me at the El Behan and share your biggest breakthrough from today. See you next week.